Studio Shoots, Project Requirements and Evaluation Guidance

Phoebe Reynolds

Studio shoots for your garments are arranged for the second day back (Thursday 5th January 2017) - we have two 2nd Year photographers working with you, and studios 1 & 2 in the Photography department are both booked from 2.00pm until 4.00pm - this should allow time to get collection and individual shots for everyone. Make sure you have your garment, model, plus any make up or other clothing you need to set your piece off effectively.
We will distribute edited shots from the shoots for use in your folios as soon as possible, but we won't expect to see these as part of your project submission.

The deadline for your Fashion work is Monday 9^th January @ 4.30pm and this is the minimum you need to have in your sketchbooks:

Initial Research and Presentation:

• Observational drawing/s of your object.
•  At least 2 busy pages of visual research into your garment, different versions/styles/shapes, try to find inventive Haute Couture versions.
• Minimum 2 pages of visual research into your object - different versions, different uses, unusual applications of your object, if you can find examples of it in Fashion then include these.
• 2 pages where you find examples of Collections. Most designers/design houses release themed collections seasonally, look for examples of collections that are inventive, exuberant and perhaps use elements of recycling – for example the work of Martin Margiela.
• Copies of your presentation slides.
• Any notes relevant to your presentation.

Illustration and Design Development:

• 4 pages research into 2 Fashion Illustrators.
• Your photos from the figure (the ones you used as a basis for your Fashion Illustrator responses).
• 4 Well finished Illustrator responses based on your photos.
• 6 garment proposals (with notes, using the templates).
• A finished Illustration based on your best design - this should be developed     independently and not based on an existing template. This might include sample pieces, annotations and colour swatches alongside.

Final Garment, Photography and Evaluation.

• 4 pages research into 2 Fashion Photographers.
• Your finished garment/accessory.
• A thoughtfully styled location shoot of your garment - be ambitious, think about the photographers whose work you have studied. Arrange model, location, props, make up. Consider posture and camera angle carefully. Take plenty of shots (20+) you might use PhotoShop to enhance your best shots for inclusion in your sketchbook.
• Your word processed evaluation (see guidance notes below). 

RECYCLED FASHION EVALUATION GUIDANCE

In order to pass this project you must complete a word processed evaluation of 500-800 words, discussing the following ……

• What object and garment did you get to work with?
• How did the development of your Presentation help in understanding the possibilities offered by your object. What sources did you access in researching your object and garment?
• In what other ways did you respond to and investigate your object? (e.g. photography and drawing)
• Who were you collaborating with? How did you share tasks? Do you think you communicated effectively together? Did you find this collaboration helpful?
• Which designers/collections did you look at? What appealed to you about their work?
• What did you learn from looking at the designer’s work? Did their work influence your own garment designs later in the project?
• What were your first ideas for your garment design? Did these bear much relation to your final solution?
• What was it that appealed to you about the fashion illustrators you chose to research and respond to?
• What did you learn from recreating the styles of the illustrators you looked at, and how did this help you to understand the techniques employed in fashion illustration?
• How did you go about creating your own fashion illustrations – what processes did you employ in developing your final images? Describe how you used photography to style them initially and what you did to get them to a high standard.
• Which Fashion Photographers did you research? What appealed to you about their work?
• Describe the process you went through to create your initial garment designs, and how you decided upon the one you chose to make.
• What elements of your original garment did you retain and what was added/taken away?
• What materials and techniques did you employ in the production of your final garment and what problems did you encounter along the way?
• Discuss your final photoshoots, how did you style your garment? Mention aspects such as make up, props, location, models, postures, lighting, composition.
• Do you feel your final garment will work well with your collaborators? Did you maintain good communication throughout the project?
• What do you regard as the most and least successful aspects of your project?
• How well did you manage your time and what you would do differently if you did this project again?