Thursday, 8 December 2016

Fashion Project Update and Photographer Research

Garment Completion and Sketchbook Content
OK, so you should all be well underway with garment construction by now. Make sure you have the resources you need: as many multiples of your object as your garment requires and potentially a base garment to reconstruct/work over. You may need other things such as additional fabrics, dyes, zips, clasps, velcro etc.
This weekend is a good opportunity to shop for any bits that you are currently short of. If you have an ambitious plan it is essential to work in a focussed way to resolve it properly.
Any finishing work to your illustration research/ responses/design development needs to be completed as self-directed study now. 
From now until when the project is submitted (Monday 9th January) the things that need to be added to sketchbooks are:
  • Some photographic documentation of stages of your making process, with annotation/explanation.
  • Contact sheets and larger prints of the best images from a location shoot.
  • 4 pages of research into 2 Fashion Photographers (see information below for guidance).
  • Word-processed Project Evaluation - guidance for this will be issued.
Studio Photography (after Christmas)
We will also arrange a studio shoot for your garments in the short week we have when we return after Christmas, we will get some of the second year students specialising in Photography to work with you to get the best imagery from this session. This will be an opportunity to record your garment alongside the other creations in your collection. 

Location Photography (over Christmas break)
Thinking a little way ahead you should start giving some thought to your location Photoshoot - this should be completed over the Christmas break, but your planning should start now. You should be aiming for a professional approach with this that results in great imagery for your portfolio.
Consider who will model for you (or who will take photos if you are modelling your own garment), where you will base the shoot (what will complement the garment?), will you need props/make up? Taking a professional approach may mean doing things like researching the weather (if you are looking at a shoot outdoors) and working around when it looks likely to offer you the best light/conditions.

Fashion Photographer Research
In order for you to plan and execute effective final Photoshoots for your garments it will be helpful to make yourself aware of the work of some top Fashion photographers.
When looking at these Photographers work you should look for the following things and comment on them:
  • Use of location/studio - how does this relate to enhance the garment?
  • Use of make up.
  • Use of props.
  • Use of the model(s) consider things like body posture, what mood is the photographer trying to create?
  • Use of lighting - natural/artificial? harsh/gentle?
  • Composition/cropping - how is the figure placed within the image?
  • Use of post production - has the image been manipulated via software such as PhotoShop to achieve the final result, how subtle/dramatic is this process?
You should look at 2 of the following photographers and provide a little background biographical information before analysing at least 3 images by each one in detail (2 pages per photographer, print out decent size reproductions of their work).

Steven Meisel
Corrine Day

Mario Testino

Ruven Afanador

Nick Knight


Tim Walker
Steven Klein

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