LIFE CYCLES (Graphic Design) Brief

BTEC EXTENDED DIPLOMA IN ART & DESIGN 1ST YEAR

LIFE CYCLES - GRAPHIC DESIGN

Unit 3: Ideas and Concepts in Art & Design

Unit 23: Photography Media, Techniques and Technology

Unit 30: Location Photography

RATIONALE

You will experience the area of Graphic Design, how to mindmap , develop slogans, captions and take these through to a concept. This project requires you use photography and create your own inventively manipulated imagery.  It encourages you to explore different visual language within Art & Design i.e. the difference between abstract figuration, collage and photomontage. 

 

TIME:       6.5 weeks taught time plus 3 weeks of study leave including half term.  

Project begins :       Tuesday 5 May – Friday  15^th May (1.5  wks)

Study Leave :                   Monday 18 May – Monday 8 June ( 1wk study leave, 1 wk of half term and a further week of study leave)

 

Lessons return :  Monday 8 June. Bring completed study leave work to  Rm 522  for photography workshops using life cycles imagery.   This week you will have workshop lessons in photography giving you introductions into studio  showing you film processing, dark room and experimental working including photogrammes and sandwich prints.  :

MONDAY 8^TH – Introduction to Studios .  Bring in digital cameras, sketchbooks,  money for film and  3 objects to do with your life cycle .   Film is £4.00 and A6 pack of photo paper 100 is £10. You can share this to make things cheaper but you will need to have some money available this week to be able to do these activities.

TUESDAY 9^TH – Take photos

WEDNESDAY 10^TH – Film processing

Thursday 11^th – Dark room, working with negatives and experimenting in darkroom

Friday 12^th – Ditto

YOU WILL BE FOLLOWING SUMMATIVE UNITS   THERE IS ONE CHANCE  ONLY TO COVER THIS CRITERIA, USE LESSON TIMES WISELY IN PHOTOGRAPHY :

 

Normal Timetable resumes : Monday 15 June – Wednesday 8  July ( 3.5 weeks).  You will be based in either 861/3 or 522 in photography.

·         Life cycles project to be completed 3 summative units covered.

·         Visit to New Designers to be confirmed unit 5 summative unit

·         Personal statement, UCAS applications and holiday work- Design diary summative unit 5, set in last few days.

·         College breaks up Wednesday 8 July.

 

 

 

 

 

 

AIM:

 

On the theme of ‘life cycles’ you are to produce a 6 sided leaflet on 1 stage in life (see list). Within the leaflet you will need to follow a grid format that will form part of your leaflet. You will use workshops within lessons to explore a wide variety of techniques and processes.

 

• Week 1.5 weeks before study leave-  Mindmapping,  research, development of concepts, photography shoots, drawing, workshop techniques       
• Study leave –  a further location shoot , research and  specific workshop techniques working from your photographs .
• On your return 3.5 weeks developing producing mock ups, and resolving the leaflet, evaluation

 

Materials

 

You will need to pay a nominal amount towards specialist materials such as spray paint etc

Workshops in expressive and controlled drawing some of these during study leave:

                       

·         printmaking - monoprints, gold card, letterpress            

·         photography –  2 good shoots working within your theme, using dramatic lighting and extreme viewpoints.  You must use locations photography and studio based experimentation

·         sewing machine

·         acetate collage

·         spraypaint stencils

·         collage

·         image transfer with emulsion

·         photomontage

·         food colouring/ink and bleach

·         pencil/biro drawing

·         hand rendered slogans and sayings

 

LIFE CYCLES to choose from:

 

Birth

Parenthood

Toddler

Divorce

Teenager                               Midlife Crisis

Love                                       Retirement

Marriage                                Death

 

PROCEDURE:

 

Weeks 1/2

 

1. Produce at least 1 page of  initial brainstorming for at least  2 of the  life cycles

 

2.      Choose 1 to explore  in much more depth  and produce ( 6 pages ) . This should include:  mindmapping, word association, mood boards, photographs, photocopies of objects, magazine cuttings, extracts from poems, slogans, observational drawings etc.  Write down everything to do with an idea not just a single word but everything to do with that theme:  e.g. marriage could be brainstormed in the following way:  - an American Las Vegas styled marriage. 

 

Brainstorm: Las Vegas , the chapel of love, Elvis impersonator, side burns, 1 armed bandits, double your money, everyone a winner , poker, lots of tack gold, American flag, dollars signs, Stretch Limousine Cadillacs, wedding lyrics, four weddings and a funeral, white veil, Elvis white jumpsuit, renting a witness, best man, lady in waiting lyrics from songs about getting married, honeymoon suites, the film ‘Leaving Las Vegas’ and famous sayings from this.  All of these words could be visualised in varying imgery, textures, found objects and marks – make yours as exciting as possible!

 

When considering what to put down, try to avoid the ‘cut and paste’ syndrome of putting anything down and it looking obvious.  Try rather to select carefully and treat images by using processes to make more subtle statements.  Arrange your elements carefully before sticking and attaching these.

 

3. Come up with a definite ‘concept’.  A concept is a strong idea that follows a particular slant on atheme and that could be interpreted in many ways, i.e. different ways to get married to might  be :- a tacky wedding ceremony  in  Las Vegas, an extreme parachuting/ bungee jumping experience or  ‘my big fat gypsy wedding’ .

 

4. Begin to generate ideas for a photo-shoot by producing planning  storyboards showing extreme viewpoints - close ups, low angle, high angle, things in and out focus, shadows, lighting, action and movement.  Make it achievable for yourself by using friends and family easily  available in locations that you can return to if necessary. This is needed in the first week – do not hang around take photos really quickly! Produce at least 1 strong  photo shoot of 10 images using specific locations, considering light, props and camera angle.. Translate these images in class and at home.

 

5. Select apt slogans to work with to relate to your life cycle and begin experimenting with techniques to enrich your work.   Begin to develop layouts, thumbnail sketches, using text along with image . Develop positive or negative slogans to accompany your images [brainstorm ideas in groups and on an individual basis]. 

 

RESEARCH TO BE DONE OVER  STUDY LEAVE

 

1. Research 2 well designed leaflets.  Photograph or stick in, or print off examples of creative leaflets you can find.  Look in the student union, music shops, retail shops to find examples of good layout. Annotate and answer the following:

 

• How does information flow from one panel to the next?
• How is colour, text and image unified?  Comment on the layout
• Is there a regular position/scale/ for the text on the page?
• How is the type face integrated or contrasted with the other imagery?
• How is the front and back cover connected?
• How many images are used?
• What is the tone of the the message? ie fun and feel good, shocking and serious etc
• Can you explain how ideas and images have they been cleverly put together?

 

ARTISTS

 

Look at one artist or designer from each of the 8 lists.  Collect information on each and analyse their work.  Answer the following questions:

1. How have they composed their imagery?
2. What media have they used?
3. What processes and techniques have been included and what do you think about them?
4. What mood, idea or concept does it reflect?
5. Do you think the work is successful?  Why?
6. What style would you say this work reflects?
7. What makes this work interesting?
8. Work in the style of  2 of these artists/designers and produce 2  images that reflect their work using some of your own photos.

9.      Have a look at http://www.handmadefont.com/ and look at the handmade fonts. Make your own homemade font and photograph each letter separately using found objects or materials on white paper. Make it appropriate to your idea and use materials that are fitting to your theme ie an addiction theme for  teenagers may be made up from cigarette butts.

 

ARTIST\DESIGNER REFERENCES

 

1.  Abstract Imagery       Jean Michal Basquiat, John Hoyland,        Howard Hodgekin, Sean Scully,        Franz Kline, De Kooning, Jackson        Pollock   2.   Representational  Drawing        David Hockney,       Jenny Saville, Egon Schiele, THS, Kelly Roper, Tim Tomkinson, David Foldvari   3.   Collage       Kurt Schwitters, , Katy Lemay       Eduardo Recife, Sara Fanelli        Dawn Dupree, Tim Marrs, Alex        Williamson   4.   Photography.       Bill Brant, Bill Viola, Martin Parr, Cindy Sherman, Corrine Day, Olivero Toscani,  Mario Testino, Nick Maplin, Robert Mapplethorpe   5.  Pop Art      Richard Hamilton, Peter Blake,      Jasper Johns, Robert Rauschenburg,      Andy Warhol, Roy Lichenstein   http://www.itsnicethat.com/ http://www.handmadefont.com/

6.  Linear Drawing      Keith Haring, Michael Craig-Martin,      Cy Twombly, Jasper Johns,      Neasden Control Centre   7.  Photomontage      Eduardo Paolozzi, John Heartfield, Raoul Haussmann, Helen Chadwick, David Mach, Terry Gillam   8.  Text      David Carson, Fuel, Vince Frost,       Why Not Associates, Tomarto, Neville       Brody, Barbra Krugar, Tom Hingston, Designers Republic

N.B before Study Leave you will be expected to clear out your drawers and take all work home. by Friday 16 May  Be warned anything left in drawers will be thrown!

 

On your return on Monday 8^th  June  you will be assessed at this time to see if you have enough work to pass this stage to date on this project.  You will be working in photography learning some techniques and processes.  .:

 

Weeks 3, 4 and 5, :

 

6.      Continue to develop ideas within workshop sessions.  Aim to have a considerable amount of experimental ideas. 

 

7.      Having developed your images begin to consider the format. You are to include a grid for one of your panels within the leaflet.The size of your Leaflet should be 28 x 14cms.  Within each Leaflet you should produce 1 page that is equally divided into 8 sections [each section is 7 x 7cms] This can be on any of the sides.It could be that the Leaflet is unfolded to reveal a central page or be any other of the panels  Other panels can be developed as you wish but must look appropriate to the 8 grid section.  For each of the boxes you should show a developed image using the following in any order:

·         Abstract:

An image showing a section, portion or heavily cropped image that has been developed using paint\expressive mark making.

 

·     Representational:

An image taken from observation or a photograph that resembles an object or figure.

 

·         Linear:

An image using line only but can involve colour and surface additionally.

 

·         Collage:

An image using found materials newspapers, magazines, fabrics, metals etc.

 

·         Pop Art:

An image which uses symbols, signs and other well understood images within our culture i.e. male ♂ and female ♀ symbols, x and y chromosomes, kisses xxx, targets, +,  =  signs  → ?  ♥   £  †  $,  icons of popular culture, film stars, pop stars, images of consumerism e.g. packaging labels, advertising, domestic appliances.

 

·         Photographic:

This includes photogrammes, location shots, studio set ups, black and white, colour, digital photography experiments with Polaroids.

 

·         Photomontage:

Collage using photographic imagery cut and pasted together.  Humorous or satirical images e.g. Monty Python’s Meaning of Life.

 

·         Text:

An image made up entirely from layered text using provocative statements, information, famous sayings, a line from a poem, personal important diary entry dates etc.  Your message should be clear and emphatic and come from your life cycle.

 

8.      Produce at least 2 mock-ups for your leaflet.  These should show scanned in print outs  showing sections, details, heavily cropped areas of interest etc.

9.       Cut your paper to scale  and start to draw onto this with the  6 sides with possible imagery that could be used.  Begin to consider how your leaflet will fold and complement its sides.  Imagery and text may flow, connect, contrast or complement colours and patterns.  Essentially you should try to create a compositional balance from one panel to the next. 

 

10.  Before you start printing, make sure you are completely happy with your outcome.  Let a tutor see your rough colour print outs before you print finally and make sure your sides fit together smoothly.

 

11.   Have a clean pristine area to stick your finals together - take your time.  Card should be used to sandwich between your print out.  Aim to have images stuck down on card on both sides.  These must be lined up accurately before you attempt to cut through all three layers. Areas to bend should be scored very carefully.  DO NOT USE PVA or Pritt Stick  use double-sided tape or photo mount.

 

MINIMUM SUBMISSION REQUIREMENTS

 

A full sketchbook.  The following should be inside:

§  1 page  each of mindmapping for  2 life cycles .

§  6 pages  on 1 life cycle in more depth-  mindmapping and mood boards ,

§   8 pages of research on artists’ work with annotations and questions answered by the side

§  1 response to 2 of these artists

§  2 leaflets with  research answering questions.

§  25 pages of research, development and resolvement on your chosen life cycle. These pages should show logical development and differing ways of presenting layouts for your leaflets - i.e. mock ups, varying images together, differing captions etc.  This sketchbook should be highly annotated

§  1 final leaflet based on your chosen life cycle

§  2, 800 word evaluations – one evaluating photography sessions and one summerising the whole  design process, techniques, artist research, development and experimentation

 

QUESTIONS FOR STUDENTS TO ANSWER ABOUT PHOTOGRAPHY TECHNIQUES WITHIN 800 WORD EVALUATION .  Sketchbooks must be heavily annotated with evidence of experiments and try outs. 

 

1. What photographic paper have you used? – inkjet, photo sensitive etc
2. What is light sensitive paper?
3. What is the point of using test strips within the darkroom?
4. Can you give an example of this within your book?
5. What different film types are there?
6. What different film speeds are there and how  can you use these to gain differing affects?  -  shutter speed, aperture, filters
7. Explain how this affects a picture and when you might use them?
8. What digital manipulation could you do to change your photographs and what ‘manual’ manipulation have you explored that can produce experimental effects?  What is the difference between these processes?
9. What health and safety issues do you need to be careful of when working within the photo labs? What chemicals are hazardous in the darkroom?
10. What do you need to be careful of when working in the studio?
11. When would it be appropriate to use flash on your camera and when not for your photographs?
12. How might you use photoshop to mimic the cross process process?

 

13. What experimental effects can you create in the darkroom? Consider photograms paper negatives? please show examples

 

14. Evaluate how sucessful you feel your experiments have been this week.  What have you learnt about the use of :

 

•                    studio- light, angle shots, props

•                    film processing, handling of manuel cameras

•                    photograms

•                    photo editing

 

15. Which ways of working do you prefer to work  with  and why?

Use the following terminology with ref to the above questions

 

 

Photographic materials: eg light sources (artificial, natural), cameras (digital, film-based), lenses (wide angle,

telephoto, zoom, close-up), film (black and white, colour, negative, positive), photographic paper, printers

(inkjet, dye sublimation), printing paper, processing chemicals, toning chemicals, dyes, inks, photo-finishing

media, image handling software, computers, output devices, printers

Photographic processes: eg image capture, recording, image manipulation, editing, capturing movement,

focusing, depth of field, calculating exposures, film processing, digital input, output, darkroom techniques,

organising, storing, backing up, retrieving, photo finishing, image transfer