New Project - Illustration

BTEC Extended Diploma in Art and Design

1^stYear Project Brief

“It’s Illustration Dahling!"

James Carver-Grenside - Matilda

Specialism: Photography & Illustration

TIME: 7 Weeks

COURSE UNIT COVERAGE:

UNIT 38 – Mixed Media Image Making
Target criteria
P1		Use experimental and non-traditional graphic media techniques and processes
P2		Use mixed media in producing graphic image outcomes
P3		Select reproduction techniques towards graphic image outcomes.
M1		Explore coherently, experimental and non-traditional graphic media
M2		Design an effective graphic media product which uses experimental and non-traditional graphic media practices
M3		Explain, with reference to well-chosen examples, reproduction techniques used towards graphic image outcomes.
D1		Explore independently, diverse experimental and non-traditional graphic media
D2		Design an innovative graphic media product independently, which uses experimental and non-traditional graphic media practices
D3		Evaluate, with reference to detailed examples, reproduction techniques used towards graphic image outcomes.
UNIT 48 – Narrative Image Making
Target criteria
P1	Investigate relevant examples of narrative imagery
P2	Review the processes used in illustrating narratives
P3	Develop ideas for narrative imagery in response to given themes
P4	Present narrative imagery
M1	Apply detailed investigations to inform narrative image making responses
M2	Analyse the processes used in illustrating narratives
M3	Develop coherent ideas for narrative imagery using effective visual language
M4	Concisely present resolved narrative imagery
D1	Integrate in-depth investigations and evaluation with development of innovative narrative image making responses
D2	Present diverse imaginative outcomes which demonstrate skilful narrative image making

ASSIGNMENT OUTLINE:

In this project you will be responding to a piece of narrative text (selected from the works of Roald Dahl), initially through photography, which will give you the imagery to develop towards making illustrations in a range of media.

The final objective is to produce a book of your illustrations alongside text from your selected story. Your final images could depict a sequence of events or you may wish to  portray several different scenes from the same book.

WEEK ONE: Research and Storyboards

In the first week of the project you will need to select and familiarise yourself with a book by Roald Dahl, many of you will know these stories well, but refreshing your memory through some reading will help you to visualise characters and scenes more effectively.

A full list of Roald Dahl’s work can be found online at www.roalddahl.com but here are a few you may want to consider:

Charlie and the Chocolate Factory, Fantastic Mr. Fox, George’s Marvellous Medicine, James and the Giant Peach, Matilda, The BFG, The Twits, The Witches, The Magic Finger.

As soon as you have selected your text you need to start shortlisting scenes that interest you in terms of developing photographic and illustrational work. Choose at least 3 separate scenes. Now you need to deconstruct these scenes …what do they include in terms of characters? Props? Costume? Location? Make Up?

You need to consider all these things carefully as you will be need to be resourceful and prepared in order to get as good a photoshoot as possible. To help you prepare for this you need to complete several pages of storyboarding for your shoot.

Remember your final illustrations need to be placed alongside specific sections of text, so it is important that you recreate events from the story in your Photoshoot.

Simple Storyboard

Use your storyboards to work out shot composition, use of props and location, camera angles and lighting. A good storyboard usually combines visuals with thoughtful annotation. Find some good examples of these online and include them in your sketchbook with some analysis on why they work well.

Remember a storyboard should be a functional tool that helps you resolve potential problems and prepare effectively, if it also includes strong drawing and good layout that is a real bonus. You may also find making some lists of props, models, costume, make up and locations required is helpful to your planning. Think ahead, if you need to book studio time then do this in advance (use photography if possible, otherwise a small space exists within the Art department).

This week you should also look at how others have responded the work of Roald Dahl, this will involve collecting imagery and analysing Quentin Blake’s original illustrations and 2 films that interpret Roald Dahl's stories such as Tim Burton's Charlie and the Chocolate Factory and Wes Anderson's Fantastic Mr. Fox. You should also find and analyse 2 existing storyboards, try looking at Josh Sheppard's work at

www.thestoryboardartist.com

WEEK 2: Photography

This week you need to carry out your photoshoot(s). Remember the imagery generated from this shoot will be sustaining your work for the next 6 weeks. If you get fantastic photos you are already a huge step down the road towards a successful project, poor or limited imagery will make the next 6 weeks a real struggle.

Consider every aspect of your photos and be resourceful. If you have ambitious ideas about location shoots make every effort to carry them out, if you need time away from the college campus to do this, then this can be arranged, but staff must know of your plans in advance.

Use your storyboards for inspiration and direct your models to get the shots you need, don’t forget that dramatic lighting and camera angles can help create powerful imagery.

Take lots of photos and print off contact sheets for your sketchbook. Select your favourite 12 images to start your illustrations from and print these out at A5 or A4. You may need to tweak your selected images with Photoshop to ensure you have optimum colour, definition and contrast.

Alongside your photography you need to research at least 2 photographers who explore narrative or fantastical themes through their work. Some good examples of this are James Carver-Grenside, Ruven Afanador, Viona Ielegems and Annie Liebovitz.

WEEK 3 and 4: Drawing

Through weeks 3 and 4 we will be concentrating on making a range of good drawings from your photographic source imagery. We want to see you explore drawing more thoroughly than you have done before: sustained studies, quick sketches and experimentation with a range of media.

Research 2 Artists/Illustrators whose work is focussed on strong drawing technique for example David Foldvari, Esra Roise, Hope Gangloff, Emily Gravett.

WEEK 5 and 6: Printmaking and Mixed Media Experimentation

Some time will be focussed on producing strong monoprints and relief (gold card) prints from your photos. We will then use the work you have generated to this point in the project to experiment with a mixed media approach. Use the photocopier, drawn elements, text, image transfer, photomontage, collage, printmaking, paint, acetates, photoshop etc. to come up with some inventive responses.

Research the work of at least 2 of the following illustrators to gain ideas for ways of applying a mixed media approach Eduardo Recife, Martin O’Neill, Tim Marrs, Dave McKean, Nazario Graziano, Oliver Jeffers.

WEEK 7: Selection, Presentation and Evaluation.

In the final week of the project you will select, scan and save your best work from the preceding weeks then compose these images alongside original text from your story. You will need to make a small investment (approx. £10 - £15) at this stage to upload your images onto an online book provider (such as Snapfish, Mixbook, Shutterfly or Blurb) and order a hard copy. 

You should complete your project with a word-processed evaluation of 600 – 800 words (further guidance for this will be given out).

MINIMUM SUBMISSION REQUIREMENTS:

A full detailed list will be given towards the conclusion of the project, but the following will all be required:

1 (or more) Sketchbooks with all the relevant research, storyboards, photography, drawing, printmaking and mixed media work.

A suitably bound and presented final book of illustrations.

A word-processed Evaluation of 600-800 words.

REFERENCES: See the text in the brief. Use the internet, use the library, use your imaginations!

Term 2 Reflection Guidance

PART 1. Reflecting on Progress: 

When writing your reflections you should be considering the work we have completed since the last review – the Fashion and Architecture Projects.

·        In which of the two projects do you think you produced stronger work? Explain why you feel you were successful, look at the list of skills below and mention the areas in which you feel you performed well. 

·        Identify 2 aspects of your work/approach where you feel like a change would benefit your progress. Be honest and try to choose the things that will make the greatest impact on your future projects. 

Some areas you might consider discussing in relation to the previous 2 points: 

Self-Management Skills:

·        Attendance.

·        Preparation for lessons (making sure you have all the right equipment and are aware of what you will be doing and mentally prepared).

·        Focus in the studio and use of lesson times.

·        Enthusiasm and positivity about the work set.

·        Ability to complete private study at College (and at home).

·        Your time management skills (keeping up and meeting deadlines).

·        Avoiding distractions (phone/social media etc.), and using time productively.

·        Getting the balance right between College work and outside College commitments.

Subject Specific Skills: 

·        Observational drawing. 

·        Research. 

·        Presenting and talking about your own work.

·        Willingness to experiment and take risks. 

·        Presentation of your sketchbooks. 

·        Ambition and sophistication of your outcomes. 

·        Use of IT, including subject specific software (e.g. PhotoShop). 

Having thought about the strengths and weaknesses of your approach you should now identify at least 2 specific actions/targets that will help you to improve.

For example:

·        “No unauthorized absences and arrive to all lessons on time”

·        “Cut down hours in part time job to allow more time for College work”

·        “Keep phone off in lessons and limit my time on social media to 2 hours a day”

…or

·        “Take more care over my sketchbook layout, keep pages visually busy and consider title fonts carefully”

·        “Make the effort to analyse Artist’s work in my own words, commenting on technique, mood, line, colour in depth and explaining links to my own work”

Talk about any new skills/techniques you have learnt in the last 2 projects.

Are these skills that you are likely to use again?

These might include: 

·        Creating and delivering a Presentation. 

·        Compiling Moodboards. 

·        Fashion Illustration. 

·        Garment construction techniques. 

·        Arranging a photoshoot. 

·        Mixed media collage. 

·        Paint transfer. 

·        Using PhotoShop.

·        Planning and completing an independent piece of work.


PART 2. Looking Ahead:

Have you decided what area of Art and Design you want to specialise in next year?

What draws you towards this area?

If you are not clear on your direction next year mention areas you are considering and ones you know are not in the running. 

Some of the main areas you should consider are: 

• Fashion Design/Styling/Marketing 

• Texile Design (Print/Constructed/Interior) 

• Fine Art (Sculpture/Painting/Print/New Media) 

• Illustration 

• Animation 

• Photography 

• Graphic Design 

• 3D Design (Product/Furniture/3D crafts etc.) 

Thinking ahead explain what you think your next step will be after Alton College (e.g. University, Apprenticeship, Employment).

Identify what practical actions you are taking/planning to help you towards your goals.

For example:

·        “Go to the Surrey UCAS fair, collect prospectuses, shortlist 5 University courses to visit and research when their open days are”.

·        “Book appointment with the College careers advisor and find out about employment and apprenticeship opportunities in creative areas”.

Architecture Evaluation + Research and Inspiration

Valerio D'Ospina

Zachary Johnson

Cathy Read

Teh Chankerk

Enoc Perez

Jeanette Barnes

Kerrie Jane Stritton

Samantha Fortenberry

Lisa Borgiani

Iris Van Herpen

Hussein Chalayan

It is good to see a wide range of final pieces taking shape in the studio. Over half term you need to make sure all the sketchbook elements of your project are fully completed, do any final touches to your outcome and complete a written evaluation ready for submission on the first day back (Monday 22nd Feb.).

Along with the evaluation the other additional item you should complete is 2 pages of research into an Artist closely associated with the approach taken in your final piece - so this could be a Fashion Designer, Fine Artist, Illustrator or Graphic Designer for example. There are quite a few potential Artists names on the project brief (below) and in other posts over the last few weeks. I've spent some time looking out a few more and have included images by them above - hopefully some of you find these relevant. If you identify and research other than those suggested that is fine, the main thing to look for is something relevant to your final piece.

After half term we will be starting work on an illustration project based on the stories of Roald Dahl, so start giving some thought to which book you might want to respond to.

Architectural Forms Project.

 Evaluation Guidance.

Your evaluation should be word-processed and be between 500 & 800 words in length. Please discuss anything you feel was significant to your work in this project, but ensure you cover the following points:

·       Describe how you gathered source imagery for the project, how successful were your drawings and photos? What did you see in your images that you thought had potential for development into substantial 2D or 3D work.

·       How did you go about developing your imagery? What techniques and materials did you use? How successful were these experiments? Did your printmaking and collage work help you to reach your final outcomes?

·       Describe your outcome, discuss their formal elements such as composition, technique, use of colour and tone etc. Do you consider your outcome successful? Discuss its strengths and weaknesses.

·       What Architects and Artists work did you research during the project? Were any of these particularly helpful in providing ideas/inspiration for your own work? Identify the aspects of Artists/Architects work that you found helpful or interesting.

·       How well do you think you worked in this project overall? Did you manage your time effectively? Suggest improvements you might have made to your approach. Did you enjoy the project, if not suggest changes that might have made the project more enjoyable.

Including photos of your final piece in your book alongside your evaluation is helpful.

Please submit your word-processed evaluation with your sketchbook and project outcome/s.

Architectural Forms Submission Requirements

• Pre trip work:
  • Selection of your best photos from the College architecture.
  • Research into 2 modern Architects (see the brief for names).
  • 1 or more sustained full page pencil tonal drawings based on your College photos.
  • 1 or more controlled linear (fineliner/biro) drawings based on your College photos.
  • At least 2 additional drawings exploring alternative media/technique - these could be faster more expressive pieces.
  • 1 good Gold Card print from your College photos.
   Post Trip work:
  • Selection of your best photos from the London Trip.
  • A sustained full page pencil tonal drawings based on your London photos and/or a controlled linear (fineliner/biro) drawing.
  • 1 or more good Gold Card print from your London photos.
  • At least 1 sustained and successful piece of monoprinting based on London Architecture.
  • Paper city photographs, edit your best shots and print them out at A5/A4 for inclusion in your sketchbook.
  • Research into at least one paper engineering Artist (see link in previous post for names).
  • At least 4 Collage/mixed media pieces developed from your London imagery. Use a range of techniques to create these (refer to the brief for a list of potential media), one or two of these images could be developed through PhotoShop.
  • Research into 2 Collage/Mixed Media Artists (see earlier post for details).
  • Visual planning and notes that outline your intentions for your project outcome. The nature of this planning might be very different from person to person, it could take the form of Fashion Drawings, experiments with 3D media, storyboards for animation or many other things. Annotating your developmental work is important!
  • An ambitious and well resolved final outcome.
  • Research into at least one Artist closely associated with the approach taken in your final piece - so this could be a Fashion Designer, Fine Artist, Illustrator or Graphic Designer for example.
  • A word processed evaluation (see the notes above).