LIFE CYCLES - Submission Checklist and Evaluation Guidance

CHECKLIST LIFE CYCLES PROJECT: 

SUBMISSION MONDAY 2^ND JULY

Then and Now - Life Cycles

Remember there are assessed Units in this submission, so handing in on time is essential.

·        Word association mind-mapping for 2 life cycles

·        Visual mood boards for chosen life cycle (2 pages A3, 4 pages A4).

·        6 pages of specific mind-mapping pages developing a personal theme/concept within your chosen Lifecycle

·        2 Storyboards with plans for 2 photoshoots, annotated to make clear what your intentions are with regards to location, models, props, make-up, costume, lighting, camera angle, depth of field etc.

·        2 strong photographic shoots each 10-15 strong location images

·        wallet images of your unedited images

·        large prints of edited ones that are the most effective.

·        Detailed annotation in your sketchbooks regarding your photographs answering questions for unit 30 (Location Photography).  See blog for details

·        Analysis of the work of 2 photographers who use location in their work. (350 words each photographer, look at Robert Doisneau and one other)

·        4 sustained images from printmaking.

·        Sustained and expressive drawings in class

·        2 interesting leaflets with questions answered

·        4 apt slogans relating to your life cycle that have been experimented

·        Series of experimental positive or negative slogans to accompany your images for the leaflet.

·        Research on 2 graphic designers - one historical and one contemporary with questions answered from the blog.

·        4 responses to these using your photographs.

·        1 sustained painterly piece.

·        Mixed media collages – acetate collage and one other.

·        Inventive use of font within a moodboard

·        Look up https://handmadefont.com/ and  visualise 3 fonts that are expressive and inventive.

·        3 expressive messages using varying materials and found objects.

·        Handouts, experiments produced in Photography with Amanda annotated.

·        Practical work for this project should amount to 15-20 pages within sketchbook

·        At least 3 varying mock ups that show your leaflet imagery in varying ways. 

·        Final 6 sided leaflet with boxes  printed and mocked up

·        2 Evaluations with in-depth intelligent analysis answering questions each at least 700 words long

Evaluations for Life Cycles project

You should answer questions in depth.  You should use thumbnail sketches, diagrams or scanned imagery to make your points clearer. 

Evaluations should be a minimum of 700 words each, word-processed and checked for spelling with images to make your points clear.

EVALUATION  GRAPHIC IMAGE MAKING 

1.   Pick 2 of your graphic images that you feel are important within your leaflet and evaluate them in minimum of 800 words:

2.   Describe the two pieces, what techniques and decision making have you decided upon to use to create your image and how effective has this been to help communicate the’ tone’ of your idea.  ie scratchy writing to suggest anger or teenage angst  or soft vintage filters on Photoshop to suggest time and marriage past.   How successful do you think these graphic effects are at generating the feel you were after and why?

3.   What symbols have you used within your graphic images on any parts of the leaflet or sketchbook?  Symbols are universally understood such as kisses, crosses, thumbs up, hearts, ying and yang, religious symbols etc

4.   How have you edited your images to fit the format of the leaflet, what did you do to these?  Write in detail describing your efforts within Photoshop, Adobe Bridge, cropping, saturation, tone, contrast, brightness, clone tools etc.

5.   Which designers or artists have helped you to create a graphic style, and can you describe the style you have adopted and reasons how this relates to your life cycle group?  ie you could use words such as surreal, distressed, montage, chaotic, simplified etc

6.   What do you want the viewer to think when they see these images - a feeling for the moment, a sense of nostalgia, atmosphere, poignant reflection.

7.   How has text appeared on your leaflet?  What font have you chosen and what feel have you tried to communicate with it?

8.   Of the differing approaches to image making that you were asked to explore, which final images do you think are the most successful and why? Discuss each approach in turn.   Consider mentioning graphic image making ideas such as layout, composition, sequence of ideas, aesthetics, the use of tactile qualities, mark making, simplicity, linear effects, layout, experimental use of media and of course

9.   How would you resolve, modify or change the final piece of work you have produced if you had a further 5 weeks of study. Do you think you have used your time wisely within this project?  How have you used lessons, private study times and have you stuck to the interim homework deadlines?

EVALUATION LOCATION PHOTOGRAPHY

1.   Explain what you understand by the term location photography, what kinds of photography do you think this covers and bearing in mind the practitioners you have looked at, what aspects do you think are important?

2.   Compare one of your favourite photographs on location in relation to one of the photographer’s pieces. Please show these examples and compare and contrast these.

3.   What photographic equipment did you use to capture your photographs?  Please detail this and the settings you used on your camera/phone.?

4.   Show an example of a before and after image that has improved since you have manipulated or practised your photography to get the best from this.   Did you take the image multiple times and use different equipment, lenses? Did you choose more varied lighting? Was using reflectors or other equipment helpful to make this image effective?  Was it within post production editing such as Photoshop that you found it really developed or refined your image? 

5.   Which photographer did you look at for this project that really made a difference (this does not necessarily have to be one off the blog, was there anyone else that impacted upon your ideas?) Please be specific ie discuss elements of atmosphere, composition or concept that helped your work and show the work you are influenced by.

6.   Discuss everything that has gone towards making your photographs effective -  your intention of location, composition, lighting, shutter speed, filters, and any other production techniques, use of digital, organisation of models, making of props or styling these , editing that you used to modify or enhance your image?  Use photographs to make your answers clearer.

New Designers Work - Design Diary Part 2

YOU NEED TO MAKE YOUR ARRANGEMENTS TO VISIT NEW DESIGNERS. THURSDAY - SATURDAY THIS WEEK FOR FASHION, TEXTILES AND DESIGN CRAFTS. 

NEXT WEEK FOR GRAPHICS, PRODUCT, FURNITURE, INTERIOR ARCHITECTURE, PHOTOGRAPHY, ILLUSTRATION, ANIMATION ETC.

SEE PREVIOUS POST AND THE NEW DESIGNERS WEBSITE FOR MORE DETAILS:

http://www.newdesigners.com/

BTEC 1ST YR EXTENDED DIPLOMA IN ART & DESIGN

DESIGN DIARY SUMMER  PROJECT  NEW DESIGNERS

PART 2 

                      

Rationale:

This project is part 2 of the work to cover unit 5 and in addition to your first year essay and the review of our art exhibition will cover the criteria required for this. The Design Diary is an ongoing resource  that can be added to at a later date and something that will be taken to interview to show you are aware of the history and the context  of your specialist area.

Aim:

Ø   From your visit to New Designers pick 4 artists or designers from your chosen specialist area that you feel  you are strongly drawn to. At least one of these should be from the ‘One year in’ room which is practitioners who have been out a year already.

Ø   Answer the questions 1-9.  Present this written work within your design diary.  Produce 15 A4 pages showing a coherent analysis of this work.  Inventively present this using photographs, postcards and other information Comments should be in as much detail as possible and have the analysis and evaluation of an essay.

Ø  Make your own responses to this work within 2 responses to each artist/designer- 8 in all.  Spend time on these trying to create these to look as professional as possible.  Use manual or digital ways of working to respond. 

1.      Try to answer the following  questions.  If you cannot find out the answers to these easily try being creative, try emailing the artist/ institution that represents them or using face book, or following a blog/website for info  to discuss etc to gain information on them. 

2.       What is their work like?  How would you describe it?   What makes them stand out from other exhibitors for you? What techniques or processes do you think they use and what exactly makes them so successful?

3.      Who do you think has influenced them and what is their work like?   Have things such as - politics, music, fashion, changes in materials or technology processes had an effect? Can you show influences and compare or contrast these similarilties together?  

4.      What themes or ideas are in their work ? How do these artists\designers communicate messages or meaning within their work?  What logos, slogans, visual imagery or mark-making do they utilise to produce their work?

5.      Who are some of the clients they have worked for?  What internships do they have planned?  Can you document this work and give examples of large and small commissions/ jobs they have covered?

6.      Give evidence of quotes, opinions and comments from other people if available .  These may be from catalogues, newspaper cuttings, websites, TV programmes, blogs, face book etc.  The more variety of information,  the more interesting your diary.  They may lead you to look at other artists whose work you like.  You will probably have to dig around to get this and anticipate this will take time - be persistent.

7.      Why have you chosen these artists\designers to analyse?  What relevance does their work have on your own interests?  Do you use similar techniques etc or do  the concepts/ideas they promote appeal to you? Why are you so attracted to this work?  Is it that you find the markmaking original, messages in adverts inventive, appreciate the form and structure of a sculpture etc.?  Please elaborate as much as possible.

8.      What materials, processes and technology have they adopted that have shaped their ideas and given the work a distinctive style.

9.      Produce 8  sustained responses to the designers you have looked at (minimum  2 for each artist/designer) by making samples, tryouts, drawings, typography in the style of this work to show your interests.  Present this in an appropriate way next to your analysis.

Design Diary Part 1 - Exhibition Review

Fashion

3D Design

Graphic Design

Illustration

Fine Art

Textiles

DESIGN DIARY PART 1

RATIONALE

This review is designed to give you the opportunity to develop your critical skills to be able to evaluate others work and in doing so find out what interests you within art and design. It will also give you a deeper insight into the area you wish to specialise in.

AIM

Write a 1,000 word review of one student’s work in the final major project show. Inventively present this work to start the ongoing sketchbook of the Design diary.
Camera and photocopying card required.

GUIDANCE

You must take photographs of :

• the whole show
• individual pieces
• details
• evaluation
• sketchbook immediately so you have a record of this show before it comes down.

Have a good look around all of the show soaking up the ideas, exhibits and range of pieces students have worked on. Try to find one person’s work that you really feel drawn to and that is within a specialist area you feel interested and inspired by. Study this work in detail looking at final pieces presented as well as exploring sketchbooks, development pieces and reading the evaluation that will explain the project this person set themselves. You will discover a lot of answers from analysing this. Answer the following:


1. Why is this work interesting? Describe the work in front of you, what specialist area is it and why have you picked this one to discuss?

2. What primary sources photographs and drawings did this student have? Discuss who or what has been involved in these and how well you think the student has done to achieve this imagery. In what ways have they then gone on to using this primary sources and making it express an idea? Did they draw from it, use gold card, manipulate on top of it, turn it into a screen print etc

3. Why are you drawn to this work? What aspects interest you? Is it the inventive way a message or idea is expressed, ability to observe or draw, the ability to manipulate materials or is it thought provoking and does it make you consider things around you differently? Please expand. Is it the interpretation of the idea, use of colour, process or technique that makes it enjoyable? Discuss their use of type or style of messaging they have used. How has attention to detail been considered?


SKETCHBOOKS

4. Analyse their sketchbooks and within your report discuss these in detail. How many are there for 9 weeks work? Do you think there is enough work? In what ways do these sketchbooks develop and unfold ideas? How are connections made between imagery? Look at the artists used, the websites chosen etc look in the back of the evaluation at the bibliography.


5. Who or what has been their inspiration for this project? Have there been a number of different influences to bring this show together? Which artists and designers have they been influenced by and how have they made their final pieces reflect a sense of this work? Can you show imagery of their influences.?

6. What have they produced to show development and ideas that have produced this work. Are there studies, maquettes, try outs of some sort or further images not chosen in the show that you consider pivotal to this work?

PRESENTATION


7. What do you think about the choice of things they have mounted up. Has this person selected the best images in your opinion? Is it ambitious and if so how exactly? What makes it so, is it the range and diversity of garments, quality of drawing or objects etc?

8. How have these students exhibited their work? Draw a plan of the layout and review this. Do you think it was presented appropriately? What makes it look professional and how have they used additional objects, materials or colours to set off their pieces?

9. Draw a plan of their work and discuss what you think about the presentation of this. How have they used the space? Discuss how the work has been mounted and what you feel about this work?

10. Do you think there is enough work here for 9 weeks work? If this was you putting on a show, what aspects do you think are essential to creating a successful body of work that is presented well.

MINIMUM SUBMISSION REQUIREMENTS:

· 1,000 words within an illustrated annotated review presented within a sketchbook.
· At least 5 pages within a sketchbook.

Deadline: Sept 2018 first day back along with Design Diary, part 2

New Designers Visitor Information

This Year's New Designers exhibitions are coming up at the Business Design Centre in Islington.
Visiting independently (or in groups) is a great way to start to familiarise yourself with getting around London and seeing Galleries (a really valuable thing to be confident about before you progress).

The show that you visit should be determined by what your intentions for progression/careers are. Everyone should visit at least one of the exhibitions:

PART 1: 27^th June to 30th June

- Textiles & Fashion
- Costume Design
- Jewellery & Precious Metalwork
- Ceramics & Glass
- Contemporary Design Crafts

PART 2: 4^th July to 7^th July

- Furniture
- Product & Industrial Design
- Spatial Design
- Graphic Design
- Illustration
- Animation
- Motion & Digital Arts

These shows feature the best work from hundreds of Creative Degrees across the UK. Visiting is a great way to get an impression of the kind of work produced on a wide range of Higher Education courses and should help you to make informed choices about your progression. Staff and students from the various Art Colleges/Universities are always around in the exhibition, you can pick up prospectuses and ask questions.

Whether you intend to progress or not this is a valuable opportunity, the work is inspiring, and it is a great place to get a feel for different Art and Design careers. As a mandatory part of the BTEC Extended Diploma Unit 5 (Contextual Influences) you are required to see work first hand and analyse it, so there will be some follow up work for you to complete after their visit.

Loads of information can be found by exploring the excellent New Designers website: http://www.newdesigners.com/welcome

Tickets: Student tickets are bookable in advance for £10 or if you take student ID you can buy a ticket on the door (£12.50), on the door without student ID is £17.50. 

Getting There: The easiest way to get there is by train and tube. From London Waterloo catch the Bakerloo Line South 2 stops to Elephant and Castle, change and then take the Northern Line (City branch) Northbound 6 stops to ANGEL (this is usually quicker than going via Euston). From Angel tube it is a 5 minute walk to the Business Design centre, as you come up the escalators to street level exit the station and keep going in the same direction towards Islington Green, just before the Green itself you will find the Business Design Centre slightly set back on the left (you will need to cross Upper Street to get there).  The Address is 52 Upper Street, N1 0QH.

You can travel independently, with parents or in groups. We are happy if you wish to go on a weekday (when the exhibitions are likely to be a little quieter).

If affording the visit is difficult we would ask you to talk to us, there is a College Fund (means tested) that can be used to support essential Course expenses such as this.

You should allow at least 3 hours for their visit, there is a lot to see and information for their Design Diary assignment will need to be gathered. 

LIFE CYCLES WEEK 5

PUTTING THE LEAFLET TOGETHER

You should now have lots of imagery and varied typography, you now need to think how you will display the information across the leaflet panels and find a style of working that you think will fit your idea and a chosen visual way of communicating.
Use sketchbooks to explore your ideas as rough drafts. Give thought to integrating a range of approaches that you have experimented with through the project (photography, drawing, printmaking, collage, text etc.). Once you have a idea of the following:

• The message/information you are delivering 
• The imagery you will use 
• The text you will include 
• Some rough layout ideas

Then you need to start scanning and placing your content into the template you have been provided with via your college email. Remember many images may need to be tweaked in Photoshop so that they sit together effectively. The "8 boxes" section of the leaflet that illustrates different ways of working need particularly careful thought to resolve visually.
Find a Graphic designer or illustrator whose work you want to work in the style of for the leaflet. Choose from ones you have previously looked at or find your own that you like:


GRAPHIC DESIGN 
Why Not Associates http://whynotassociates.com 
It’s Nice That  https://www.itsnicethat.com
Saul Bass http://saulbass.tv
Stefan Sagmeister https://sagmeisterwalsh.com
ILLUSTRATORS 
Nazario Graziano http://www.nazariograziano.com
Zoe More O'Ferrall https://www.illustrationweb.com/ZoeMoreOFerrall
Tim Tompkinson http://www.timtomkinson.com
Gabriel Moreno https://gabrielmoreno.com 
Neasden Control Centre https://www.neasdencontrolcentre.com
Illustration Division http://illustrationdivision.com/artists