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Wednesday 27 June 2018

LIFE CYCLES - Submission Checklist and Evaluation Guidance


CHECKLIST LIFE CYCLES PROJECT: 
SUBMISSION MONDAY 2ND JULY

Then and Now - Life Cycles

Remember there are assessed Units in this submission, so handing in on time is essential.

·        Word association mind-mapping for 2 life cycles
·        Visual mood boards for chosen life cycle (2 pages A3, 4 pages A4).
·        6 pages of specific mind-mapping pages developing a personal theme/concept within your chosen Lifecycle
·        2 Storyboards with plans for 2 photoshoots, annotated to make clear what your intentions are with regards to location, models, props, make-up, costume, lighting, camera angle, depth of field etc.
·        2 strong photographic shoots each 10-15 strong location images
·        wallet images of your unedited images
·        large prints of edited ones that are the most effective.
·        Detailed annotation in your sketchbooks regarding your photographs answering questions for unit 30 (Location Photography).  See blog for details
·        Analysis of the work of 2 photographers who use location in their work. (350 words each photographer, look at Robert Doisneau and one other)
·        4 sustained images from printmaking.
·        Sustained and expressive drawings in class
·        2 interesting leaflets with questions answered
·        4 apt slogans relating to your life cycle that have been experimented
·        Series of experimental positive or negative slogans to accompany your images for the leaflet.
·        Research on 2 graphic designers - one historical and one contemporary with questions answered from the blog.
·        4 responses to these using your photographs.
·        1 sustained painterly piece.
·        Mixed media collages – acetate collage and one other.
·        Inventive use of font within a moodboard
·        Look up https://handmadefont.com/ and  visualise 3 fonts that are expressive and inventive.
·        3 expressive messages using varying materials and found objects.
·        Handouts, experiments produced in Photography with Amanda annotated.
·        Practical work for this project should amount to 15-20 pages within sketchbook
·        At least 3 varying mock ups that show your leaflet imagery in varying ways. 
·        Final 6 sided leaflet with boxes  printed and mocked up
·        2 Evaluations with in-depth intelligent analysis answering questions each at least 700 words long

Evaluations for Life Cycles project
You should answer questions in depth.  You should use thumbnail sketches, diagrams or scanned imagery to make your points clearer. 
Evaluations should be a minimum of 700 words each, word-processed and checked for spelling with images to make your points clear.
EVALUATION  GRAPHIC IMAGE MAKING 
1.   Pick 2 of your graphic images that you feel are important within your leaflet and evaluate them in minimum of 800 words:

2.   Describe the two pieces, what techniques and decision making have you decided upon to use to create your image and how effective has this been to help communicate the’ tone’ of your idea.  ie scratchy writing to suggest anger or teenage angst  or soft vintage filters on Photoshop to suggest time and marriage past.   How successful do you think these graphic effects are at generating the feel you were after and why?

3.   What symbols have you used within your graphic images on any parts of the leaflet or sketchbook?  Symbols are universally understood such as kisses, crosses, thumbs up, hearts, ying and yang, religious symbols etc

4.   How have you edited your images to fit the format of the leaflet, what did you do to these?  Write in detail describing your efforts within Photoshop, Adobe Bridge, cropping, saturation, tone, contrast, brightness, clone tools etc.

5.   Which designers or artists have helped you to create a graphic style, and can you describe the style you have adopted and reasons how this relates to your life cycle group?  ie you could use words such as surreal, distressed, montage, chaotic, simplified etc
6.   What do you want the viewer to think when they see these images - a feeling for the moment, a sense of nostalgia, atmosphere, poignant reflection.
7.   How has text appeared on your leaflet?  What font have you chosen and what feel have you tried to communicate with it?
8.   Of the differing approaches to image making that you were asked to explore, which final images do you think are the most successful and why? Discuss each approach in turn.   Consider mentioning graphic image making ideas such as layout, composition, sequence of ideas, aesthetics, the use of tactile qualities, mark making, simplicity, linear effects, layout, experimental use of media and of course
9.   How would you resolve, modify or change the final piece of work you have produced if you had a further 5 weeks of study. Do you think you have used your time wisely within this project?  How have you used lessons, private study times and have you stuck to the interim homework deadlines?


EVALUATION LOCATION PHOTOGRAPHY

1.   Explain what you understand by the term location photography, what kinds of photography do you think this covers and bearing in mind the practitioners you have looked at, what aspects do you think are important?
2.   Compare one of your favourite photographs on location in relation to one of the photographer’s pieces. Please show these examples and compare and contrast these.
3.   What photographic equipment did you use to capture your photographs?  Please detail this and the settings you used on your camera/phone.?
4.   Show an example of a before and after image that has improved since you have manipulated or practised your photography to get the best from this.   Did you take the image multiple times and use different equipment, lenses? Did you choose more varied lighting? Was using reflectors or other equipment helpful to make this image effective?  Was it within post production editing such as Photoshop that you found it really developed or refined your image? 
5.   Which photographer did you look at for this project that really made a difference (this does not necessarily have to be one off the blog, was there anyone else that impacted upon your ideas?) Please be specific ie discuss elements of atmosphere, composition or concept that helped your work and show the work you are influenced by.
6.   Discuss everything that has gone towards making your photographs effective -  your intention of location, composition, lighting, shutter speed, filters, and any other production techniques, use of digital, organisation of models, making of props or styling these , editing that you used to modify or enhance your image?  Use photographs to make your answers clearer.

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