ART BTEC Header

ART BTEC Header

Thursday 17 May 2018

LIFE CYCLES Week 3


In terms of imagery you should be in the middle of producing:
             One sustained painterly piece.
             Monoprints and gold card prints.
             Mixed media collages – acetate collage and one other.

GRAPHIC DESIGNER RESEARCH
Before you start work on your own leaflet layouts you need to build your awareness of existing graphic design, you need to research 2 graphic designers - one historical and one contemporary.

HISTORICAL DESIGNERS:

Paul Rand

Alvin Lustig

Saul Bass

Milton Glaser

CONTEMPORARY DESIGNERS:

Eddie Opara

Stefan Sagmeister

Neasden Control Centre

Why Not? Associates


             Pick one piece of work from each and review how they communicate their ideas. 
             Briefly summarise their background, What are they best known for?
             Who have they worked for and how do they use imagery to communicate a message?
             How do they use Logos or posters to sum up and advertise a company?
             What visual language do they use to create an aesthetic language i.e. silhouettes, overlaid imagery, geometric forms, negative space etc.
             What is the purpose of this image? i.e. To advertise what exactly?  Please DO state the obvious!

PRACTICAL RESPONSE
             Work in the style of these with your photographs and produce 4 responses in all.
             Select 4 apt slogans to work with to relate to your life cycle and begin experimenting with techniques to enrich your work. 
             Develop a series of experimental positive or negative slogans to accompany your images for the leaflet.

No comments:

Post a Comment