BTEC
ASSIGNMENT BRIEF
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Qualification
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BTEC National Extended Diploma Art and Design
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Unit number and title
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Unit
45 Graphic Image Making
Unit
30 Location Photography
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Learning aim(s)
For NCF only
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Assignment title
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Life
Cycles
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Assessor
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Charmian
Thomas/Gayle Bicknell
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Hand out date
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30th
April 2018
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Hand in deadline
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2nd July 2018
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Vocational Scenario or context
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The South Bank centre are having a pop up
temporary exhibition with photographs and art work . They have asked you to produce some visuals
within a leaflet that promote the idea
of ‘Life Cycles’. You are asked to produce a 6 sided leaflet on 1 stage in
life Within the leaflet you will need
to follow a grid format that will form part of your leaflet but apart from
this theme can interpreted in any way you wish using photographs and mixed
media. You will use workshops within
lessons to explore a wide variety of techniques and processes.
• Mindmapping
- research, development of concepts, photography shoots, drawing, workshop
techniques
• Location
Photography- research and specific
workshop techniques working from your photographs .
• Leaflet
and Graphic design – research and development
producing mock ups, and
resolving the leaflet, evaluation.
Within
this project you will experience the area of Graphic Design: how to mind map,
develop slogans, captions and take these through to a concept. This project
requires you use photography and create your own inventively manipulated
imagery. It encourages you to explore
different visual language within Art & Design i.e. the difference between
abstract figuration, collage and photomontage.
Here
are some past students work for this project from both the final leaflets and
from sketchbooks
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Task 1
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WEEK 1
LIFE
CYCLES to choose from:
BIRTH
PARENTHOOD
TODDLER
DIVORCE
TEENAGER
MARRIAGE
MIDLIFE CRISIS
LOVE
DEATH
RETIREMENT
WEEK 1
1. Produce
a series of pages mindmapping for at least
2 of the life cycles , working
in small groups. P2
2. Choose
1 life cycle to explore in as much depth as possible. Produce 6 pages that explore your ideas in
greater depth. This should include:
mind mapping, word association, mood boards, photographs, photocopies
of objects, magazine cuttings, extracts from poems, slogans, observational
drawings etc. Write down everything to
do with an idea not just a single word but everything to do with that theme: e.g. marriage could be mind mapped in the
following way: - an American Las Vegas
styled marriage. P2
Mindmap: Las Vegas , the chapel of love, Elvis impersonator, side
burns, 1 armed bandits, double your money, everyone a winner , poker, lots of
tack gold, American flag, dollars signs, Stretch Limousine Cadillacs, wedding
lyrics, four weddings and a funeral, white veil, Elvis white jumpsuit,
renting a witness, best man, lady in waiting lyrics from songs about getting
married, honeymoon suites, the film ‘Leaving Las Vegas’ and famous sayings
from this. All of these words could be
visualised in varying imagery, textures, found objects and marks – make yours
as exciting as possible!
You will
now have a definite ‘concept’. A
concept is a way into your life cycle that makes us think in a certain
way. i.e. different ways to get
married to might be :- a tacky wedding
ceremony in Las Vegas, an extreme parachuting/ bungee
jumping experience or ‘my big fat
gypsy wedding’ .
4) Analyse the work of 2 of the following
photographers, Robert Doisneau and one other who use location in their
work. 350 words each photographer
• A
Historical documentary photographer- Robert Doisneau https://www.photographersgallery.com/by_artist.asp?id=201
ANSWER WHAT, WHEN, WHO, HOW, WHY.
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Give examples of their work and then analyse this in depth using the
questions below as starting points.
• HOW
DO THEY USE LOCATIONS WITHIN THEIR WORK, ?
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Give brief biographical background and tell us what work they have had
published.
• What
ideas are they interested in?
• What
techniques or technology do these practitioners use to create interesting
photographs? i.e. lenses. shutter speed, camera tripod, dark room black and white, digital,
manipulation of this etc.
• What
are they most known for, who have they worked for ?
• How
do they capture or utilise light, texture, movement of the place or moment
images are taken?
• Do
they use candid shoots or are these planned?
• Do
they work with colour or monochrome?
• How
do they work with the model and the location?
What do they use to visually connect the two aspects together? P1, M1,
D1
5) Begin
to generate ideas for a photo-shoot by producing storyboards showing extreme viewpoints -
close ups, low angle, high angle, things in and out focus, shadows, lighting,
action and movement. Make it
achievable for yourself by using friends and family easily available in
locations that you can return to if necessary. Produce an in depth storyboard showing
viewpoints, styling, ideal lighting, shadows etc and include
how location is appropriate to this idea.P2,M3,
Produce at least 2 sets of strong
photographic shoots of 10 images using
specific locations, considering light, props and camera angle. Use cameras from photography and your own
and consider the use of tripods, filters and wide angled, macro lenses. P2,P3,,M2, D2,D3.
Print out wallet images of your unedited images
and then edited ones that you feel are the most effective. P2,P3,,M2,M3,
D2,D3.
Annotate
in your sketchbooks your use of :
• why
you have chosen this particular location?
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Composition
• Depth
of field
• Contrast
• Texture
• Colour
• Sense
of movement if appropriate
• Framing
and Subject placement- how have you placed your subjects with reference to
the light source and location
• Lighting-
spot lamp, soft, torch, natural
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Checklist of evidence required
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A minimum mindmapping
pages for 2 lifecycles
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6 pages of indepth
moodboards, mindmaps, research on 1 life cycle
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At least one
detailed storyboard to show ideas for photographs on location with notes
about lighting conditions, location and props, make up etc
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Analysis of
Doisneau, and one other photographer with questions answered
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A set of 10-15
photographs taken on location
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Wallet images of
unedited images
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A few photographs
edited to show your best images
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Annotations on how
effective your images are with reference above in the task.
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Criteria covered by this task:
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Unit criteria reference
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To achieve the criteria you must show that
you are able to:
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Unit 45 P2
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develop
ideas for graphic image making that relate to a given theme or assignment
brief
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Unit 30 P1
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describe
the characteristics of location photography
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Unit 30
M1
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analyse
the characteristics of location photography
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Unit 30
D1
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evaluate
the characteristics of location photography
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Unit 30 P2
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use
photographic technology, techniques and media to make photographs on location
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Unit 30 P3
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create
location photographs that realise planned intentions
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Unit 30 D2
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use
photographic technology, techniques and media to independently create
location photographs that imaginatively realise planned intentions
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Unit 30
D3
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explain
own location photography with considered reflection on the production process
using correct technical language.
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Task 2
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WEEK 2/3/4
6)Find
examples of creative leaflets. https://www.pinterest.co.uk/search/pins/?rs=ac&len=2&q=leaflets%20design%20inspiration&eq=leaflets&etslf=9804&term_meta[]=leaflets%7Cautocomplete%7Cundefined&term_meta[]=design%7Cautocomplete%7Cundefined&term_meta[]=inspiration%7Cautocomplete%7Cundefined
  
Answer
the following: P1,M1
• How is colour, text and image
unified? Comment on the layout,
composition, or transition.
• Is there a regular position/scale/ for
the text on the page?
• How is the type face integrated or
contrasted with the other imagery?
• How is the front and back cover
connected?
• How many images are used?
• What is the tone of the the message?
ie fun and feel good, shocking and serious etc
• Can you explain how marks , symbols
and images have they been cleverly put together?
4) Research 2 graphic designers one historical and one contemporary P1,M1
• Pick one piece of work from each and
review how they communicate their ideas.
• Briefly summarise their background, what
are they best known for ?
• Who have they worked for and how do
they use imagery to communicate a message?
• How do they use Logos or posters to
sum up and advertise a company?
What visual
language do they use to create an aesthetic language ie silhouettes, overlayed imagery,
geometric forms, negative space etc
• What is the purpose of this image? ie
to advertise what exactly?
Please state the obvious
5)
Begin working from your photographs
in
a variety of graphic image making ways using lots of mixed media. Produce a whole range of exciting
experimentation with image and text. Produce 10-15 pages of combinations of the
following: P2,P3,M2
Try
out :
• Printmaking - monoprints, gold card,
letterpress
• Computer manipulation
• sewing machine
• acetate collage
• spraypaint stencils
• collage
• image transfer with emulsion
• photomontage
• food colouring/ink and bleach
• pencil/biro drawing
• hand rendered slogans and sayings
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Checklist of evidence required
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Visual research and
written analysis on leaflets
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Analysis of a
historical and contemporary Graphic designer Paul Rand or Saul Bass and Why
Not Associates with questions answered.
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10-15 pages of
rigorous experimentation using a variety of graphic image making techniques
and materials.
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Criteria covered by this task:
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See Below
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Unit criteria reference
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To achieve the criteria you must show that
you are able to:
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Unit 45
P1
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identify the use of graphic image making
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Unit 45
P2
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develop ideas for graphic image making that
relate to a given theme or assignment brief
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Unit 45
P3
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use media safely to produce graphic image
outcomes
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Unit 45
M2
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demonstrate a considered approach to using
graphic image making media in order to produce effective outcomes
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Unit 45
D1
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apply investigations to development and presentation of work,
evaluating techniques and processes to produce
innovative graphic image outcomes.
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Task 3
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WEEK 5/6/7
6) Select apt slogans to work with to
relate to your life cycle and begin experimenting with techniques to enrich
your work. Begin to develop layouts,
thumbnail sketches, using text along with image . Develop a series of positive
or negative slogans to accompany your images.
Have a look at http://www.handmadefont.com/
Having
developed your images begin to consider what would be an appropriate font and
style you wish to use to visualise your life cycle in a leaflet format. You are to include a grid for one of your
panels within the leaflet. The size of your Leaflet should be 28 x
14cms. Within each Leaflet you should
produce 1 page that is equally divided into 8 sections [each section is 7 x
7cms] This can be on any of the sides. It could be that the Leaflet is
unfolded to reveal a central page or be any other of the panels Other panels can be developed as you wish
but must look appropriate to the 8 grid section. M2,M3,P4,P2,
7). For each of the boxes you should show a
developed image using the following in any order:
• Abstract:
An
image showing a section, portion or heavily cropped image that has been
developed using paint\expressive mark making.
• Representational:
An
image taken from observation or a photograph that resembles an object or
figure.
• Linear:
An
image using line only but can involve colour and surface additionally.
• Collage:
An
image using found materials newspapers, magazines, fabrics, metals etc.
• Pop Art:
An
image which uses symbols, signs and other well understood images within our
culture i.e. male ♂ and female ♀ symbols, x and y
chromosomes, kisses xxx, targets, +,
= signs → ? ♥ £ † $,
icons of popular culture, film stars, pop stars, images of consumerism
e.g. packaging labels, advertising, domestic appliances.
• Photographic:
This
includes photogrames, location shots, studio set ups, black and white,
colour, digital photography experiments with Polaroids.
• Photomontage:
Collage
using photographic imagery cut and pasted together. Humorous or satirical images e.g. Monty
Python’s Meaning of Life.
• Text:
An
image made up entirely from layered text using provocative statements,
information, famous sayings, a line from a poem, personal important diary
entry dates etc. Your message should
be clear and emphatic and come from your life cycle.
8) Produce at least 2 mock-ups for your
leaflet. These should show different
placement and ideas for the scanned in print outs showing sections, details,
heavily cropped areas of interest etc. P3,M2,M3,
9) Construct your leaflet by scanning in
chosen images from your sketchbook and placing these within the leaflet
format. Be prepared to use photoshop
to edit, merge and layer images so that your text and image work well within
this format. Create varying ideas and
be prepared to be patient with your technology!
10) Before you start printing, make sure you
are completely happy with your outcome.
Let a tutor check finally your
rough colour print outs before you print finally.
11)
Make sure you have annotated your sketchbook paying particular attention to
your decision making regarding location photography and graphic image making
within this project.
Evaluations for
this project
You
should answer questions in depth. You should use thumbnail sketches, diagrams or scanned
imagery to make your points clearer. Evaluations should be a minimum of 500
words each word-processed and checked for spelling with images to make your
points clear .
EVALUATION GRAPHIC IMAGE MAKING P4,M1,D1,
Pick
2 of your graphic images that you feel are important within your leaflet and
evaluate them in minimum of 800 words:
1. Describe the two
pieces, what techniques and decision making have you decided upon to manipulate them and why they are effective
for your theme and communicate the’ tone’ of your idea. ie scratchy writing to suggest anger or
teenage angst or soft vintage filters
on Photoshop to suggest time and marriage past. How successful do you think these graphic
effects are within your work and why?
2. What symbols have you used within your
graphic images on any parts of the leaflet or sketchbook? Symbols are universally understood such as
kisses, crosses, thumbs up, hearts, ying and yang, religious symbols etc
2. How have you edited
your images to fit the format of the leaflet, what did you do to these? Write in detail describing your efforts
within Photoshop, Adobe Bridge, cropping, saturation, tone, contrast,
brightness, clone tools etc.
3. Which designers or
artists have helped you to create a
graphic style, and how can you describe the style you have adopted? ie you could use words such as surreal,
distressed, montage, chaotic, simplified etc
4. What do you want
the viewer to think when they see these images - a feeling for the moment, a
sense of nostalgia, atmosphere, poignant reflection.
5. How has text
appeared on your leaflet? What font
have you chosen and what feel have you tried to communicate?
7. Of the differing approaches to image making
that you were asked to explore, which final images do you think are the most
successful and why? Discuss each approach in turn. Consider mentioning things such as
formal elements, aesthetics, the use of tactile qualities, markmaking,
simplicity, linear effects, layout, experimental use of media.
8. How would you resolve, modify or change the
final piece of work you have produced if you had a further 5 weeks of study.
Do you think you have used your time wisely within this project? How have you used lessons, private study
times and have you stuck to the interim homework deadlines?
EVALUATION LOCATION PHOTOGRAPHY P1,P 4,M4,D3
1. Explain what you
understand by the term location photography, what kinds of photography do
you think this covers?
2. What photographic equipment
did you use to capture your photographs?
Please detail this and the settings you used on your camera/phone.?
3. Who did you look at for this project and
how did their work impact upon your
ideas? Please be specific ie discuss
elements of atmosphere, composition or concept that helped your work.
3. How do your
photographs relate to the location photographers you were asked to look at?
5. Compare one of your favourite own photographs on location in relation to one of the
photographer’s pieces.
6. What kind of organisation of people and
places have you had to do to arrange for your shoots to take place? Discuss
your intention of location, composition, lighting, shutter speed, filters,
and any other production techniques, use of dark room or digital, editing
that you used to modify or enhance your image?
7. Which 2 best photographs did you create on
location and how did you produce these? If they were digital, can you discuss
editing you did?. What have you done
to edit these and what programs have used to do this. ie Photoshop
and Adobe Bridge, etc
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Checklist of evidence required
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Develop a series of
positive or negative slogans to accompany images
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A series of rough
plans for the leaflet to try and work out how to express ideas across the leaflet in the most inventive way.
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Produce at least 2
mock-ups for your leaflet. These
should show different placement and ideas with similar imagery.
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1 final leaflet
based on your chosen life cycle
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2 evaluations – one
evaluating location photography and one summarising the graphic image making
and whole design process you have gone
through . This should cover techniques, artist research, development and
experimentation.
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Criteria covered by this task:
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See below
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Unit criteria reference
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To achieve the criteria you must show that
you are able to:
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Unit 30 P1
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describe the characteristics
of location photography
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Unit 30 P4
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review own location
photography.
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Unit 30 M1
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analyse the characteristics
of location photography
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Unit 30
M4
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discuss own location
photography with considered reflection upon the production process.
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Unit 30 D1
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evaluate the characteristics
of location photography
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Unit 30 D3
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explain
own location photography with considered reflection on the production process
using correct technical language.
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Unit 45 P2
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develop ideas for graphic image making that
relate to a given theme or assignment brief
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Unit 45 P3
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use media safely to produce graphic image
outcomes
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Unit 45 P4
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present own design outcomes against a given theme
or assignment brief.
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Unit 45 M1
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describe the use of graphic image making and use
to inform development of ideas for graphic image making to a given theme or
assignment brief
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Unit 45 M2
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demonstrate a considered approach to using
graphic image making media in order to produce effective outcomes
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Unit 45 M3
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coherently present final outcomes against a given
theme or assignment brief.
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Unit 45 D1
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apply investigations to development and presentation of work,
evaluating techniques and processes to produce
innovative graphic image outcomes.
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Sources of information
to support you with this
Assignment
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Attached to your outlook group files is
the Powerpoint slide show that you
were originally shown.
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See websites within
this brief.
Books
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The End of Print by
David Carson and Lewis Blackwell
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The Graphic
Language of Neville Brody: v. 1
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How to use graphic design to
sell things, explain things, make things look better, make people laugh, make
people cry, and (every once in a while) change the world by Michael Bierut.
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