New Designers Work

YOU NEED TO MAKE YOUR ARRANGEMENTS TO VISIT NEW DESIGNERS. THURSDAY - SATURDAY THIS WEEK FOR FASHION, TEXTILES AND DESIGN CRAFTS. 

NEXT WEEK FOR GRAPHICS, PRODUCT, FURNITURE, INTERIOR ARCHITECTURE, PHOTOGRAPHY, ILLUSTRATION, ANIMATION ETC.

TICKETS ARE £12.50 ON THE DOOR WITH STUDENT iD (this is cheaper than advance purchase). SEE THE NEW DESIGNERS WEBSITE FOR MORE DETAILS:

http://www.newdesigners.com/

BTEC 1ST YR EXTENDED DIPLOMA IN ART & DESIGN

DESIGN DIARY SUMMER  PROJECT  NEW DESIGNERS

PART 2 

                      

Rationale:

This project is part 2 of the work to cover unit 5 and in addition to your first year essay and the review of our art exhibition will cover the criteria required for this. The Design Diary is an ongoing resource  that can be added to at a later date and something that will be taken to interview to show you are aware of the history and the context  of your specialist area.

Aim:

Ø   From your visit to New Designers pick 4 artists or designers from your chosen specialist area that you feel  you are strongly drawn to. At least one of these should be from the ‘One year on’ room which is practitioners who have been out a year already.

Ø   Answer the questions 1-9.  Present this written work within your design diary.  Produce 15 A4 pages showing a coherent analysis of this work.  Inventively present this using photographs, postcards and other information Comments should be in as much detail as possible and have the analysis and evaluation of an essay.

Ø  Make your own responses to this work within 2 responses to each artist/designer- 8 in all.  Spend time on these trying to create these to look as professional as possible.  Use manual or digital ways of working to respond. 

1.      Try to answer the following  questions.  If you cannot find out the answers to these easily try being creative, try emailing the artist/ institution that represents them or using face book, or following a blog/website for info  to discuss etc to gain information on them. 

2.       What is their work like?  How would you describe it?   What makes them stand out from other exhibitors for you? What techniques or processes do you think they use and what exactly makes them so successful?

3.      Who do you think has influenced them and what is their work like?   Have things such as - politics, music, fashion, changes in materials or technology processes had an effect? Can you show influences and compare or contrast these similarilties together?  

4.      What themes or ideas are in their work ? How do these artists\designers communicate messages or meaning within their work?  What logos, slogans, visual imagery or mark-making do they utilise to produce their work?

5.      Who are some of the clients they have worked for?  What internships do they have planned?  Can you document this work and give examples of large and small commissions/ jobs they have covered?

6.      Give evidence of quotes, opinions and comments from other people if available .  These may be from catalogues, newspaper cuttings, websites, TV programmes, blogs, face book etc.  The more variety of information,  the more interesting your diary.  They may lead you to look at other artists whose work you like.  You will probably have to dig around to get this and anticipate this will take time - be persistent.

7.      Why have you chosen these artists\designers to analyse?  What relevance does their work have on your own interests?  Do you use similar techniques etc or do  the concepts/ideas they promote appeal to you? Why are you so attracted to this work?  Is it that you find the markmaking original, messages in adverts inventive, appreciate the form and structure of a sculpture etc.?  Please elaborate as much as possible.

8.      What materials, processes and technology have they adopted that have shaped their ideas and given the work a distinctive style.

9.      Produce 8  sustained responses to the designers you have looked at (minimum  2 for each artist/designer) by making samples, tryouts, drawings, typography in the style of this work to show your interests.  Present this in an appropriate way next to your analysis.

New De

New Designers Visitor Information

This Year's New Designers exhibitions are coming up at the Business Design Centre in Islington.
Visiting independently (or in groups) is a great way to start to familiarise yourself with getting around London and seeing Galleries (a really valuable thing to be confident about before you progress).

The show that you visit should be determined by what your intentions for progression/careers are. Everyone should visit at least one of the exhibitions:

PART 1: 28^th June to 1st July

- Textiles & Fashion
- Costume Design
- Jewellery & Precious Metalwork
- Ceramics & Glass
- Contemporary Design Crafts

PART 2: 5^th July to 8^th July

- Furniture
- Product & Industrial Design
- Spatial Design
- Graphic Design
- Illustration
- Animation
- Motion & Digital Arts

These shows feature the best work from hundreds of Creative Degrees across the UK. Visiting is a great way to get an impression of the kind of work produced on a wide range of Higher Education courses and should help you to make informed choices about your progression. Staff and students from the various Art Colleges/Universities are always around in the exhibition, you can pick up prospectuses and ask questions.

Whether you intend to progress or not this is a valuable opportunity, the work is inspiring, and it is a great place to get a feel for different Art and Design careers. As a mandatory part of the BTEC Extended Diploma Unit 5 (Contextual Influences) you are required to see work first hand and analyse it, so there will be some follow up work for you to complete after their visit.

Loads of information can be found by exploring the excellent New Designers website: http://www.newdesigners.com/welcome

Tickets: If you take student ID the cheapest way to visit is to buy a ticket on the door (£12.50), tickets booked in advance are £12 (but £1.50 booking fee is added), on the door without ID is £16. 

Getting There: The easiest way to get there is by train and tube. From London Waterloo catch the Bakerloo Line South 2 stops to Elephant and Castle, change and then take the Northern Line (City branch) Northbound 6 stops to ANGEL (this is usually quicker than going via Euston). From Angel tube it is a 5 minute walk to the Business Design centre, as you come up the escalators to street level exit the station and keep going in the same direction towards Islington Green, just before the Green itself you will find the Business Design Centre slightly set back on the left (you will need to cross Upper Street to get there).  The Address is 52 Upper Street, N1 0QH.

You can travel independently, with parents or in groups. We are happy if you wish to go on a weekday (when the exhibitions are likely to be a little quieter).

If affording the visit is difficult we would ask you to talk to us, there is a College Fund (means tested) that can be used to support essential Course expenses such as this.

You should allow at least 3 hours for their visit, there is a lot to see and information for their Design Diary assignment will need to be gathered. New

Design Diary Part 1 - Exhibition Review

Fashion

3D Design

Graphic Design

Illustration

Fine Art

Textiles

DESIGN DIARY PART 1

RATIONALE

This review is designed to give you the opportunity to develop your critical skills to be able to evaluate others work and in doing so find out what interests you within art and design. It will also give you a deeper insight into the area you wish to specialise in.

AIM

Write a 1,000 word review of one student’s work in the final major project show. Inventively present this work to start the ongoing sketchbook of the Design diary.
Camera and photocopying card required.

GUIDANCE

You must take photographs of :

• the whole show
• individual pieces
• details
• evaluation
• sketchbook immediately so you have a record of this show before it comes down.

Have a good look around all of the show soaking up the ideas, exhibits and range of pieces students have worked on. Try to find one person’s work that you really feel drawn to and that is within a specialist area you feel interested and inspired by. Study this work in detail looking at final pieces presented as well as exploring sketchbooks, development pieces and reading the evaluation that will explain the project this person set themselves. You will discover a lot of answers from analysing this. Answer the following:


1. Why is this work interesting? Describe the work in front of you, what specialist area is it and why have you picked this one to discuss?

2. What primary sources photographs and drawings did this student have? Discuss who or what has been involved in these and how well you think the student has done to achieve this imagery. In what ways have they then gone on to using this primary sources and making it express an idea? Did they draw from it, use gold card, manipulate on top of it, turn it into a screen print etc

3. Why are you drawn to this work? What aspects interest you? Is it the inventive way a message or idea is expressed, ability to observe or draw, the ability to manipulate materials or is it thought provoking and does it make you consider things around you differently? Please expand. Is it the interpretation of the idea, use of colour, process or technique that makes it enjoyable? Discuss their use of type or style of messaging they have used. How has attention to detail been considered?


SKETCHBOOKS

4. Analyse their sketchbooks and within your report discuss these in detail. How many are there for 9 weeks work? Do you think there is enough work? In what ways do these sketchbooks develop and unfold ideas? How are connections made between imagery? Look at the artists used, the websites chosen etc look in the back of the evaluation at the bibliography.


5. Who or what has been their inspiration for this project? Have there been a number of different influences to bring this show together? Which artists and designers have they been influenced by and how have they made their final pieces reflect a sense of this work? Can you show imagery of their influences.?

6. What have they produced to show development and ideas that have produced this work. Are there studies, maquettes, try outs of some sort or further images not chosen in the show that you consider pivotal to this work?

PRESENTATION


7. What do you think about the choice of things they have mounted up. Has this person selected the best images in your opinion? Is it ambitious and if so how exactly? What makes it so, is it the range and diversity of garments, quality of drawing or objects etc?

8. How have these students exhibited their work? Draw a plan of the layout and review this. Do you think it was presented appropriately? What makes it look professional and how have they used additional objects, materials or colours to set off their pieces?

9. Draw a plan of their work and discuss what you think about the presentation of this. How have they used the space? Discuss how the work has been mounted and what you feel about this work?

10. Do you think there is enough work here for 9 weeks work? If this was you putting on a show, what aspects do you think are essential to creating a successful body of work that is presented well.

MINIMUM SUBMISSION REQUIREMENTS:

· 1,000 words within an illustrated annotated review presented within a sketchbook.
· At least 5 pages within a sketchbook.

Deadline: Sept 2017 first day back along with Design Diary, part 2

Lifecycles, this week's work plus checklist

HOMEWORK AND CLASSWORK THIS WEEK 12TH JUNE:
PHOTOGRAMS
· PRODUCE A TEST STRIP AND DESCRIBE HOW YOU HAVE PRODUCED THIS. WHAT EXACTLY DID YOU DO?
· PRODUCE AT LEAST 12 HIGHLY EXPERIMENTAL AND EXCITING IMAGES THAT SHOW TRANSLATIONS OF SOME OF YOUR IMAGES FROM YOUR DRAWING, PHOTOGRAPHS AND FOUND OBJECTS YOU HAVE ALREADY PRODUCED FOR THE FIRST PART OF THIS PROJECT.
· USE AT LEAST 3 SETS OF EXPERIMENTAL PIECES OF TEXT WITHIN YOUR IMAGES.
· EXPERIMENT USING MAGAZINES AND NEWSPAPERS TO GENERATE INTERESTING EFFECTS
· LAYER UP ACETATES TO MAKE EXPRESSIVE IDEAS AND THEN TRANSLATE THESE INTO EXPERIMENTAL PHOTOGRAMS.
· SPRINKLE WATER ON YOUR PAPER BEFORE YOU EXPOSE IMAGES
· WRITE 500 WORDS ON WHAT PROCESS YOU HAVE LEARNT THIS WEEK AND THE PROBLEMS YOU HAVE ENCOUNTERED AND HOW YOU HAVE OVERCOME THIS?
· EXPLAIN HOW YOU HAVE ACHIEVED THESE EFFECTS, WHAT DID YOU DO TO EXPERIMENT WHICH WAYS OF WORKING WERE MOST EFFECTIVE AND WHY?
· LOOK AT ONE OF THE PHOTOGRAM ARTISTS ON THE HANDOUT AND DOCUMENT IDEAS ABOUT THEIR WORK. ANNOTATE WHY YOU LIKE THIS WORK AND WHAT IT IS WITHIN THEIR PROCESS THAT IS INTERESTING AND EFFECTIVE?
· CATCH UP ON ANY WORK YOU ARE BEHIND WITH. THIS SHOULD BE ALL COMPLETED FOR FRIDAY 16TH JUNE WHEN THE PROGRESSION WRITTEN WORK IS DUE IN.
WE START THE DESIGN DIARY ON FRIDAY SO VERY IMPORTANT WRITTEN WORK IS COMPLETE

CHECKLIST SO FAR. YOU SHOULD HAVE DONE THE FOLLOWING:
Mind mapping and visual mood boards for at least 2 life cycles .
• Further more specific brainstorming developing a theme/concept within your chosen Lifecycle. 6 Pages in all.
• 2 Storyboards with plans for photoshoot, annotated to make clear what your intentions are with regards to location, models, props, make-up, costume, lighting, camera angle, depth of field etc.
Analyse the work of 4 location photographers who use location in their work. 350 words each photographer
• A Historical – Robert Doisneau documentary photographer https://www.photographersgallery.com/by_artist.asp?id=201
• Contemporary photojournalist – Martin Parr http://www.martinparr.com/:
• Fashion photographer Emma Summerton http://www.emmasummerton.com/
• Travel photographer Steve McCurry http://stevemccurry.com/

·        A sustained piece of drawing from observation of objects/objects associated with your Life Cycle.

·        Two photoshoots on location using good camera angle, showing effort in utilising relevant environment , light, props if necessary, styling and committed models.

·        Wallet images of your best shots showing unedited images and then a few larger prints (A4) of edited ones that are the most effective.

Annotations in your sketchbooks next to you images regarding :

·        Character or message your photos convey

·        How the location is relevant to this idea, and has improved or been important to this shoot.

·        Composition

·        Depth of field

·        Contrast

·        Texture

·        Colour

·        Framing and Subject placement- how have you placed your subjects with reference to the light source and location?

·        Lighting- spot lamp, soft, torch, natural,

·        Technical details like – SLR use, lens size ISO macro lens, flash, wide angled panoramic etc. Even if you shot these on your phone you can find out some of these details. If you have edited any of these on apps or photoshop then please discuss what tools, adjustments you have used.

• A Series of sustained drawing using images from your photoshoots.
· 2 good monoprints.
· 2 gold cards with prints included on a variety of papers/surfaces.
· 2 sustained and varied carbon prints
A series of experimental hand rendered typography using 2 phrases:
· Stencil and spray.
· Stick and ink.
· Punch letters into a variety of papers.
· Coloured inks and bleach.
· Wire.
· Glue gun on metal.
· Plasticine.
· Letterpress and other stamps.
· Photographs of letterpress.
· Found objects at home spelling words.

· Combinations of the above with inverts.