BTEC Extended Diploma in Art and Design
1st Year Project Brief
“It’s Illustration Dahling!”
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James Carver-Grenside - Matilda |
Specialism: Illustration
This Project addresses the following
Course Units:
UNIT 38 – Mixed Media Image Making
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Target criteria
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P1
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Use experimental and non-traditional graphic
media techniques and processes
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P2
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Use mixed media in producing graphic image
outcomes
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P3
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Select reproduction techniques towards graphic
image outcomes.
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M1
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Explore coherently, experimental and
non-traditional graphic media
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M2
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Design an effective graphic media product which
uses experimental and non-traditional graphic media practices
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M3
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Explain, with reference to well-chosen examples,
reproduction techniques used towards graphic image outcomes.
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D1
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Explore independently, diverse experimental and
non-traditional graphic media
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D2
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Design an innovative graphic media product
independently, which uses experimental and non-traditional graphic media
practices
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D3
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Evaluate, with reference to detailed examples,
reproduction techniques used towards graphic image outcomes.
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UNIT 48 – Narrative Image Making
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Target criteria
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P1
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Investigate relevant examples of narrative
imagery
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P2
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Review the processes used in illustrating
narratives
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P3
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Develop ideas for narrative imagery in response
to given themes
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P4
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Present narrative imagery
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M1
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Apply detailed investigations to inform narrative
image making responses
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M2
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Analyse the processes used in illustrating
narratives
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M3
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Develop coherent ideas for narrative imagery
using effective visual language
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M4
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Concisely present resolved narrative imagery
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D1
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Integrate in-depth investigations and evaluation
with development of innovative narrative image making responses
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D2
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Present diverse imaginative outcomes which
demonstrate skilful narrative image making
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TIME: 7 Weeks
ASSIGNMENT OUTLINE:
In this project you will be
responding to a piece of narrative text (selected from the works of Roald
Dahl), initially through photography, which will give you the imagery to
develop towards making illustrations in a range of media.
The final objective is to produce
a book of your illustrations. Your final images could
depict a sequence of events or you may wish to select and portray several
different scenes from the same book.
WEEK ONE: Research and Storyboards
In the first week of the project
you will need to select and familiarise yourself with a book by Roald Dahl,
many of you will know these stories well, but refreshing your memory through
some reading will help you to
visualise characters and scenes more effectively.
A full list of Roald Dahl’s work
can be found online at www.roalddahl.com but here
are a few you may want to consider:
Charlie and the Chocolate Factory, Fantastic Mr. Fox, George’s
Marvellous Medicine, James and the Giant Peach, Matilda, The BFG, The Twits,
The Witches, The Magic Finger.
As soon as you have selected your
text you need to start shortlisting scenes that interest you in terms of
developing photographic and illustrational work. Choose at least 3 separate
scenes. Now you need to deconstruct these scenes …what do they include in terms
of characters? Props? Costume? Location? Make Up? (U48 P3, M1)
You need to consider all these
things carefully as you will be need to be resourceful and prepared in order to
get as good a photoshoot as possible. To help you prepare for this you need to
complete several pages of storyboarding for your shoot.
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Fantastic Mr. Fox Storyboard |
Use your storyboards to work out
shot composition, use of props and location, camera angles and lighting. A good
storyboard usually combines visuals with thoughtful annotation (U48, P3, M3). Find some good examples of these online and
include them in your sketchbook with some analysis on why they work well (U48 P1, P2, M1, M2).
Remember a storyboard should be a
functional tool that helps you resolve potential problems and prepare effectively,
if it also includes strong drawing and good layout that is a real bonus. You
may also find making some lists of props, models, costume, make up and
locations required is helpful to your planning. Think ahead, if you need to
book studio time then do this in advance (use photography if possible,
otherwise a small space exists within the Art department).
This week you should also look at
how others have interpreted the work of Roald Dahl, this will involve
collecting imagery and analysing Quentin
Blake’s original illustrations and films made by Tim Burton (Charlie and the
Chocolate Factory) & Wes Anderson (Fantastic Mr. Fox). (U48 P1, M2)
WEEK 2: Photography
This week you need to carry out your
photoshoot(s). Remember the imagery generated from this shoot will be sustaining
your work for the next 5 weeks. If you get fantastic photos you are already a
huge step down the road towards a successful project, poor or limited imagery
will make the next 6 weeks a real struggle.
Consider every aspect of your
photos and be resourceful. If you have ambitious ideas about location shoots
make every effort to carry them out, if you need time away from the college
campus to do this, then this can be arranged, but staff must know of your plans
in advance. (U48 P3)
Use your storyboards for
inspiration and direct your models to get the shots you need, don’t forget that
dramatic lighting and camera angles can help create powerful imagery.
Take lots of photos and print off
contact sheets for your sketchbook. Select your favourite 12 images to start
your illustrations from and print these out at A5 or A4. You may need to tweak
your selected images with Photoshop to ensure you have optimum colour,
definition and contrast.
Alongside your photography you
need to research at least 2 photographers who explore narrative or fantastical
themes through their work. Some good examples of this are Annie Leibovitz, Ruven Afanador, Viona Ielegems and Tim Walker (U48 P1).
WEEK 3 and 4: Drawing
Through weeks 3 and 4 we will be
concentrating on making a range of good drawings from your photographic source
imagery. We want to see you explore
drawing more thoroughly than you have done before: sustained studies, quick
sketches and experimentation with a range of media, annotate and review your
work as it progresses. (U48, P2, P3, M3, D1)
Research 2 narrative Illustrators
from different eras to support this work, compare the styles and discuss how
techniques of illustration have evolved and altered. Produce some responses to
your own photographs in the style of your selected illustrators.
Suggested Historical Illustrators: Randolph Caldecott, Arthur
Rackham, Harry Furniss, E.H. Shepard, Beatrix Potter, Sir John Tenniel.
Suggested Contemporary Illustrators: Chris Haughton, Oliver
Jeffers, Neil Gaiman, Dave McKean, Shaun Tan, Catherine Rayner. (U48, P1, P2, M1, M2, D1)
WEEK 5 and 6: Printmaking and Mixed Media Experimentation
Some time will be focussed on
producing strong monoprints and relief (gold card) prints from your photos. We
will then use the work you have generated to this point in the project to
experiment with a mixed media approach. Use the photocopier, drawn elements,
text, image transfer, photomontage, collage, printmaking, paint, acetates,
photoshop etc. to come up with some inventive responses. (U48 D1) (U38 P1, P3, M1, D1)
Research and analyse the work of
at least 2 of the following illustrators to gain ideas for ways of applying a
mixed media approach Eduardo Recife,
Martin O’Neill, Tim Marrs, Dave McKean, Nazario Graziano, Mario Wagner, Eva
Han, Tez Humphreys. (U38
M3, D3)
WEEK 7: Selection, Presentation and Evaluation.
In the final week of the project you will select, scan and save
your best work from the preceding weeks then compose these images alongside
original text from your story. You will need to make a small investment
(approx. £15 - £25) at this stage to upload your images onto an online book
provider (such as Snapfish, Mixbook, Shutterfly or Blurb) and order a hard
copy. (U48 P4, M4, D2) (U38 P2, P3, M2, D2)
You should complete your project with a word-processed evaluation
of 600 – 800 words (further guidance for this will be given out). (U38 D3) (U48 D1)
MINIMUM SUBMISSION REQUIREMENTS:
A full detailed list will be given towards the
conclusion of the project, but the following will all be required:
·
1 (or more) Sketchbooks with all the relevant
research, storyboards, photography, drawing, printmaking and mixed media work.
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A suitably bound book of your illustrations,
alongside original text from Roald Dahl.
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A word-processed Evaluation of 600-800 words.
REFERENCES: See the text in the brief.
Use the Course Blog for additional guidance http://btecartblog.blogspot.co.uk/
use the internet, the library, your
imagination!