TRASHION CHECKLIST AND EVALUATION

When we return after Christmas we will be undertaking studio shoots of your garments/collections, date and timings to follow (Your sketchbooks will need to be submitted before you get the studio collection photos, so these are not on the requirements list below).
The first day two days back will be an opportunity to tie up any loose ends with your Fashion projects, such as  editing, printing off and mounting your location shoots.

On Thursday 9th January we will be briefing you on the Roald Dahl project and you will need to get started with this work straight away, so please can you can choose and get hold of one of his books over Christmas. 
The deadline for your Fashion work is Friday 10th at 4. 15 am  and this is the minimum you need to have in your sketchbooks:

Initial Research and Presentation:

• 2 or more Sketchbook pages of visuals and information on your garment/accessory. Different versions - traditional and radical, history, definition.
• 2 or more Sketchbook pages of visuals and information on the object you need to recycle. History, typical uses, unusual uses, previous applications in Fashion.
• 2 Pages showing some examples of collections, ideally exploring some recycling, try looking at Martin Margiela, Gareth Pugh and Jez Eaton. Provide some analysis.
• One or more good observational drawings from your object.
• At least 2 pages recording experimentation and manipulation of your object.
• At least 2 annotated design sketches outlining your initial garment/accessory proposals.
• Printouts of all the slides from your presentation, plus copies of any cue cards you use.

Illustration and Design Development:

• 4 pages research into 2 Fashion Illustrators.
• Your photos from the figure (the ones you used as a basis for your Fashion Illustrator responses).
• 4 Well finished Illustrator responses based on your photos.
• 6 garment proposals (with notes, using the templates.  These can be quick initial ideas).
• 3 Final proposals showing well thought out ideas
•  A finished Illustration based on your best design - this should be a feasible design and include sample pieces, annotations and colour swatches alongside.

Final Garment, Photography and Evaluation.

• Annotated photographs documenting the making process with your final garment (2 pages).
• Your finished garment/accessory.
• 2  photographers' work analysed  with biographical background biographical information analyzing at least 3 images by each one in detail (2 pages per photographer, print out decent size reproductions of their work).
• A thoughtfully styled location shoot of your garment - be ambitious, think about the photographers whose work you have studied. Arrange model, location, props, make up. Consider posture and camera angle carefully. Take plenty of shots (20+) you might use Photo Shop to enhance your best shots for inclusion in your sketchbook.
• Your word processed evaluation (see guidance notes below). 

RECYCLED FASHION EVALUATION GUIDANCE

In order to pass this project you must complete a word processed evaluation of 500-800 words, discussing the following:

• What object and garment did you get to work with?
• How did the development of your Presentation help in understanding the possibilities offered by your object. What sources did you access in researching your object and garment?
• In what other ways did you respond to and investigate your object? (e.g. photography and drawing)
• Who were you collaborating with? How did you share tasks? Do you think you communicated effectively together? Did you find this collaboration helpful?
• Which designers/collections did you look at? What appealed to you about their work?
• What did you learn from looking at the designer’s work? Did their work influence your own garment designs later in the project?
• What were your first ideas for your garment design? Did these bear much relation to your final solution?
• What was it that appealed to you about the fashion illustrators you chose to research and respond to?
• What did you learn from recreating the styles of the illustrators you looked at, and how did this help you to understand the techniques employed in fashion illustration?
• How did you go about creating your own fashion illustrations – what processes did you employ in developing your final images? Describe how you used photography to style them initially and what you did to get them to a high standard.
• Which Fashion Photographers did you research? What appealed to you about their work?
• Describe the process you went through to create your initial garment designs, and how you decided upon the one you chose to make.
• What elements of your original garment did you retain and what was added/taken away?
• What materials and techniques did you employ in the production of your final garment and what problems did you encounter along the way?
• Discuss your final photo shoots, how did you style your garment? Mention aspects such as make up, props, location, models, postures, lighting, composition.
• Do you feel your final garment will work well with your collaborators? Did you maintain good communication throughout the project?
• What do you regard as the most and least successful aspects of your project?
• How well did you manage your time and what you would do differently if you did this project again?

Please use the following glossary to help describe how you feel you have done:

variety of production processes and include the cutting out of a pattern, seaming, seam finishes, fashion illustration, designs, attention to detail, maniquin, pleating, folding, piercing, use of colour, subtlety, experimental, texture and surface, pattern, embellishment, dyeing, pop riveting, eyeleting, fashion details and pressing and finishing techniques like the heat press, ironing, planning process, which should include the sequence of operation of the production process, identifying production techniques, different types of threads, trims, and carrying out reflection at beginning, middle and end. 

TRASHION PROJECT UPDATE AND PHOTOGRAPHY RESEARCH

Garment making, Completion and Sketchbook Content

OK, so you should all be well underway with garment construction by now. Make sure you have the resources you need: as many multiples of your object as your garment requires and potentially a base garment to reconstruct/work over. You may need other things such as additional fabrics, dyes, zips, clasps, velcro etc.
Shop for any bits that you are currently short of. If you have an ambitious plan it is essential to work in a focused way to resolve it properly.
Any finishing work to your illustration research/ responses/design development needs to be completed as self-directed study now. 
From now until when the project is submitted the things that need to be added to sketchbooks are:

• Some photographic documentation of stages of your making process, with annotation/explanation. (Diary of make)
• Wallet size images of photographs and larger prints of the best images from a location shoot.
• 4 pages of research into 2 Fashion Photographers (see information below for guidance).
• Word-processed Project Evaluation - guidance for this will be issued next week.

Studio Photography (after Christmas)

We will also arrange a studio shoot for your garments in the week when we return after Christmas, we will get some of the second year students specialising in Photography to work with you to get the best imagery from this session. This will be an opportunity to record your garment alongside the other creations in your collection. 

Location Photography (over Christmas break)

Thinking a little way ahead you should start giving some thought to your location Photoshoot - this should be completed over the Christmas break, but your planning should start now. You should be aiming for a professional approach with this that results in great imagery for your portfolio.
Consider who will model for you (or who will take photos if you are modelling your own garment), where you will base the shoot (what will complement the garment?), will you need props/make up? Taking a professional approach may mean doing things like researching the weather (if you are looking at a shoot outdoors) and working around when it looks likely to offer you the best light/conditions.

Fashion Photographer Research
In order for you to plan and execute effective final Photoshoots for your garments it will be helpful to make yourself aware of the work of some top Fashion photographers.
When looking at these Photographers work you should look for the following things and comment on them:

• Use of location/studio - how does this relate to enhance the garment?
• Use of make up.
• Use of props.
• Use of the model(s) consider things like body posture, what mood is the photographer trying to create?
• Use of lighting - natural/artificial? harsh/gentle?
• Composition/cropping - how is the figure placed within the image?
• Use of post production - has the image been manipulated via software such as PhotoShop to achieve the final result, how subtle/dramatic is this process?

You should look at 2 of the following photographers and provide a little background biographical information before analysing at least 3 images by each one in detail (2 pages per photographer, print out decent size reproductions of their work).

Steven Meisel

Corrine Day

Mario Testino



Ruven Afanador

Nick Knight

Perou

Tim Walker

Steven Klein

FASHION PROPOSALS AND MAKING

You need to finish your designs for your garment so that you can move onto the  construction as soon as possible next week. You should finish the tasks outlined below before next Friday (6th December) at the very latest (earlier if possible)  This will mean you can then have  2 weeks (you break up on Thursday 19th) to make your piece. 

When you have concluded your illustration and design work this week then start to make as soon as possible  (especially important for ambitious or complex garments).

You will need to make multiple shapes and group these across the mannequin to be sure the visual effect is both showing off the manipulation of your ordinary object as well as reflecting something contemporary about couture fashion. 

We will arrange a studio photo shoot opportunity in the first week back after Christmas and we will be asking you to complete location shoots over the Festive break. Some fashion photographer research will support this phase of the project.

• 4 pages of research into 2 Fashion illustrators, include a range of their work and your analysis of their technique.
• A range of your photographs of the figure in "fashion" poses, printed out and included in your sketchbook.
• 4 illustrator responses developed from your own photos (2 in the style of each illustrator you researched).
• 2 pages of quickly sketched design proposals for your garment/accessory, you could use a template for these. Annotate alongside to explain your ideas and techniques you intend to use. These ideas can be variations on a theme, each one does not need to be radically different.  These should not take long. 
• At least 1-2 pages of rigorous experimentation with your materials so that you know exactly how you will construct with this. 
• 3 final proposals that show feasible designs showing:


• Samples of your materials 
• Annotations of how you will put these together
• Additional materials, fabrics etc 
• Please indicate which is your final design (the one you intend to make) - you might choose to do this in the style of one of the illustrators you researched or develop a more independent illustrative approach of your own.  

Quick drawings using templates or freehand 

 Final proposal showing samples, annotation etc. 

You also need to think ahead and gather everything you need for your making:

Things you might require include:

Garments to reconstruct/embellish, Cotton thread, zips, velcro, fabric, dyes, iron-on transfer paper, multiples of your object (clothes pegs, rubber bands etc- make sure you have enough of these, you don't want to run out !!!!.). 

Tools you may need to make your garment - scissors, tape measure, pliers, stapler, needle, cotton- (You will need to purchase this or bring your own in) sewing machine etc  We have most of these materials here. 

Manniquin to work on- please try to find one around the department or arrange to bring yours in if you have one.  It is not necessary to buy one. 

Order online (eBay www.ebay.co.uk/ is your friend here) or find other ways of obtaining your resources - suppliers such as Fabricland in Basingstoke www.fabricland.co.uk/fabric-stores/fabric-land-basingstoke may prove valuable. Charity shops are a good source for garments.

FASHION ILLUSTRATION

You need to research the work of 2 fashion illustrators, here are a few good links to explore: 

http://www.dripbook.com/top/browse/illustration-portfolios/fashion/

http://www.illustrationweb.com/styles/fashion

http://www.illustrationdivision.com/

Anna Higgie

Try to choose illustrators that have contrasting approaches and use different media, as you are going to have to respond visually to these illustrators BE REALISTIC and select styles you are confident you can reproduce effectively.
For each selected illustrator print out at least 4 reproductions of their work at a reasonable size (A5 ish).

You then need to  do the following:

• provide some analysis of each illustrator. Find out what you can about them - where they trained, who they have worked for. 
• Analyse the images you have chosen, identify what media have been used and discuss technique (expressive or controlled?), composition, use of colour. 
• Give your personal opinion on the work, but ensure you give reasons for the views you express.
•  Use the following words  to help you describe their work:

realism, colour, expressive qualities, character, exaggeration, structure, story telling, naive qualities, accuracy, decoration, delicate, applique, motif, inventive, inspiration, experimental, body proportions, pattern, accentuating colour, photographic, movement, embellishment, combinations, texture, movement, bold, etc etc 

Present the work thoughtfully (2, A3 pages per illustrator), think about layout and text/titles  with intelligent analysis etc.

So you will need:

• To do the Fashion Illustrator research as detailed above.
• To get a collection of images by your 2 illustrators - enough to get a really good feel for their style, technique and media.
• To take range of photographs from the figure - try to get some good dynamic poses that have the feel of Fashion illustration/photography.   If you are unsure what you are aiming for then flick through a few copies of Vogue and look at the fashion shoots and advertising images.
• Using your own photos as a basis produce two Fashion illustrations in the style of each Fashion Illustrator you have researched (4 images in all), make sure you use the most appropriate media (identify what they use and do likewise, if their work is produced digitally then don't try replicating it by hand). Take time over this and aim for some professional looking illustrations. See separate post for an example of this.

Once you have all these things you need to really focus on making some impressive responses that capture the feel of each Artist. Use the lightbox to start your drawings from your own photos off if it helps. You might want to use software to extend and stretch the figures in your photos and achieve something closer to the classic fashion illustration proportions (which are quite different to the real proportions of the human body).

Here's an example of what I'm talking about:

Raw photo file

Digital Illustration by Jocelyn Gravot



Digitally developed response to Jocelyn Gravot

SKETCHBOOKS UPDATE TRASHION PROJECT

Well, one reason behind using photography to record your Moodboards and not sticking everything down is that it means that the material you have gathered is then available for inclusion in your sketchbook.  If you have done slides to  create your Presentation then this fine for your sketchbook. 
So please make sure you have  divideed (and potentially duplicated) the visual material amongst your design teams, and then compile the following:

• 2 or more Sketchbook pages of visuals and information on your garment/accessory. Different versions - traditional and radical, history, definition.
• 2 or more Sketchbook pages of visuals and information on the object you need to recycle. History, typical uses, unusual uses, previous applications in Fashion.
• 2 Pages showing some examples of collections, ideally exploring some recycling, try looking at Martin Margiela, Gareth Pugh and Jez Eaton. Provide some analysis.
• One or more good observational drawings from your object.
• At least 2 pages recording experimentation and manipulation of your object.
• At least 2 annotated design sketches outlining your initial garment/accessory proposals.
• Printouts of all the slides from your presentation, plus copies of any cue cards you use.

We will start to explore approaches to Fashion Illustration, responding to existing Illustration styles, before trying to develop a more personal style with which to illustrate your own design proposals.

PRESENTATIONS SCHEDULE

All presentations to be given on Thursday 21ST  November 1.45 PM    
Good luck! 

Presentation Delivery Tips:

Make sure you have produced the most professional slides for each of the 4 themes.  These should be edited  well and made into a slick powerpoint presentation as soon for Thursday.  You should have ample information to work with and surplus imagery to choose from for making your slides.  

• All group members should contribute to the delivery of the presentation.
• Plan who will say what. You will need to explain and expand upon the visuals you put up on screen (don’t just read text off the slides). Think what will make your presentation the best.. will you pass things round, pose a question to the audience or inform us of a fact we are unaware of?
• Make it have good pace but be enthusiastic about your object and couture you have discovered. 
• Preparing and using cue cards is likely to be helpful. 
• Presentations need to last approximately 10 minutes. 
• Speak clearly and loudly, (and not too fast), face your audience. 
• Practice your delivery as a group in advance. When you practice time your presentation to ensure it is of a suitable length.

Schedule for Thursday 21st November Trashion Presentations
Time	Object	Students
2pm	Disposable Cutlery	Iona Kaci Conner Sophie
2.15pm	Plastic Bags	Mathilda Luke Sophie
2.30pm	Loom Bands	Honey B Santek Bonita
2.45pm	Egg boxes Lauren Anna Rachel Doug
BREAK
3.10pm	Rubber Gloves	Poppy C Jasmine Honey P Gaja
3.25pm	Paper Plates	Laura  Annabel James
3.40pm	Corrugated Cardboard	Poppy B Eloise Izzy Ted
3.45pm	Plastic cups	Mackenzie MJ Lucian Amelia

TRASHION- FIRST TASKS AND PRESENTATIONS

TRASHION GROUP PRESENTATION 

THEME ONE (one or two slides)

Introductory slide/s which shows what the group object is, which garments/fashion items are to be made and who the members of the group are. This should contain your own photography and drawing of the object and photos of the group members.

SLIDE 1 Example
You will need to compile something similar in your groups.

THEME TWO (one or more slides)

These slide/s should give a flavour of all initial information and findings about the object in question including its history/invention. Images about how it is standardly used and alternative uses (see if it has already been used in fashion). Also research some information about its general recyclability – i.e. plastic bottles are now widely used in the production of fleece material.

SLIDE 2 Example

THEME THREE (one or more slides)

Demonstrate and record ways in which you can manipulate/join/alter your object that might be helpful in garment construction. 
Explore processes like cutting, burning, laser cutting, heat pressing, appliqué, tearing, crushing, layering, stitching, riveting and photographing the object with a view to making a screen print.
Use a mixture of photographs of your processes, annotation and actual samples of your manipulated object to create your slides.

THEME FOUR (one or more slides)

A consideration of common element(s) which will bring all your garments/accessories together as a collection, this should include some early design idea sketches. You should also include some examples of what a fashion collection is, look for inventive Haute Couture and ideally find Designers who have used recycled materials (e.g. Martin Margiela, Jez Eaton, Gareth Pugh).

Further Tips 

Over the first couple of days of the project you need to research both your object and your garment - collect and print enough material for compiling your A1 moodboards. Photos of what you collect for this will form the slides for the first 2 Themes in your PowerPoint.
KEEP THIS STUFF LOOSE, DON'T STICK IT DOWN:

• Lots of visual research into the garment you drew from the "Hat", different versions/styles/shapes try to find inventive Haute Couture versions. Find 12 - 20 examples, print these images in a variety of sizes up to A4.
• Plentiful visual research into the object you drew from the "Hat" - different versions, different uses, unusual applications of your object, if you can find examples of it in Fashion then include these. Again 12 - 20 examples in a range of sizes.
• Other stuff you need includes: headings and titles (use interesting fonts), dictionary definitions of your object and garment, photos of yourselves, as well as your own good drawings and photographs of your object.

For sourcing imagery try using  http://www.pinterest.com/ (open a free account if you don't already have one). Thoughtfully selected search terms in Pinterest will lead you to a host of rich imagery and ideas.
After completing the research slides you need to concentrate on Themes 3 & 4. These are a little more demanding as they focus on experimentation and initial design ideas. 

• For Theme 3 you will need to be imaginative in how you manipulate your object and record your experiments photographically. Explore processes like cutting, burning, laser cutting, heat pressing, appliqué, tearing, crushing, layering, stitching, riveting and photographing the object with a view to making a screen print.

• For Theme 4 you will need to consult with all members of your Design team across the two groups to come up with some common themes for your collection (e.g. colours/particular ways of manipulating your object), after consultation you need to come up with some initial design ideas. 

• For Theme 4 you will also need to find several examples of existing Collections and print 6 -10 images images of these . Most designers/design houses release themed collections seasonally, look for examples of collections that are inventive, exuberant and perhaps use elements of recycling - the work of Martin Margiela and Jez Eaton might be valuable starting points.

Photographing Mood boards and preparing Images for Presentation

You have the option of preparing your presentation slides either digitally or through manual layouts that you record photographically and then convert into a digital format. If you are making manual Mood boards here are a few steps you can take to make sure that they look good as presentation slides.
The first of those are in taking the photographs - make sure they are well lit and that you position your camera above the centre of the image to avoid getting a taper distortion, take several photos to ensure you get images with a good sharp focus.

An example of "taper distortion"

Once you have got decent photographs it is usually possible to enhance them in PhotoShop before you transfer them into your presentation. Here is a raw photographic image followed by an edit of the same photo.

To achieve this I did the following:

• Rotated the original image.
• Cropped the image to remove unwanted areas.
• Adjusted brightness and contrast to give the image more on-screen "zip".
• Used the "sharpen more" filter to add crispness to the image.
• Created a new layer, made a rectangular selection and filled this with a pale blue colour, then applied the multiply Layer style to this blue box.
• Using the text tool added notes (in a font downloaded from www.dafont.com). I then used the move tool to place the text over the blue area.
• Finally from the Layer Menu I added a drop shadow to my text from the Layer Style options.

Having done all this I then saved the final image as a jpeg (option available from the dropdown menu when you save in Photoshop). Using jpegs as presentation slides works fine, if you upload .psd PhotoShop documents or high resolution digital photos you may find they slow your presentation down and stop it functioning properly.

After you have arranged and photographed your mood boards share the loose imagery out between you and collage this into sketchbooks, giving due consideration to layout and combining text and image effectively.

We will be giving Presentations at the end of next week (Thursday 21ST November AT 1.45 PM)

GROUPS FOR TRASHION

CHARMIAN'S GROUP

LOOM  BANDS

Honey B Jacket
Santek - Accessory
Bonita - Dress

RUBBER GLOVES

Poppy C - Jacket
Jasmine  - Skirt
Honey P -Trousers
Gaya - Shirt

CORRUGATED CARDBOARD

Poppy B - Dress
Eloise - Skirt
Izzy - Jacket
Ted - Skirt 


CUTLERY
Iona- Accessory
Kaci - Jacket
Conner - Trousers
Sophie - Trousers 


ANNIE'S GROUP 


PLASTIC BAGS 

Mathilda - Dress
Luke - Accessories
Sophie

PLASTIC CUPS

Mackenzie- Trousers 
MJ
Lucian- Jacket 
Amelia

PAPER PLATES 

Laura- Trousers 
Annabel
James - Dress

EGG BOXES 

Lauren - Trousers
Anna
Rachel
Doug - skirt