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Monday, 3 June 2019

LIFE CYCLES WEEK 3 RESEARCH ON GRAPHIC DESIGNERS

 LIFE CYCLES WEEK 3 






TASKS THIS WEEK
 
Print off your photographs wallet size and show a few of the best edited and larger within your sketchbook. Make sure you have annotated and answered questions about these.  See previous post and take some details from the handout Amanda gave you before half term about Location Photography and photographing in a public place.  This is on Moodle, stick this into your book and mention some of the characteristics of location photography in your annotation.


Print your gold card today and stick in your sketchbooks

RESEARCH 2 GRAPHIC DESIGNERS 

ONE HISTORICAL  AND ONE CONTEMPORARY.

HISTORICAL

 Choose one  from: 
 Saul Bass http://saulbass.tv/
 Paul Rand http://www.paul-rand.com/  https://www.famouslogos.us/ibm-logo/
 Alvin Lustig http://www.alvinlustig.com/ 
           

CONTEMPORARY

 Choose one  from
  • Pick 2 pieces of work from a contemporary and historical practitioner ( 4 in all) and review how they communicate their ideas 
  •  Briefly summarise their background, What are they best known for ?
  •  Who have they worked for and how do they use imagery to communicate a message?
  • Essentially why are their ideas clever?
  • How do they use Logos or ideas to communicate and advertise a company/event or product?
  • What visual language do they use to create an aesthetic language ie silhouettes, overlaid imagery, geometric forms, negative space etc
  • What is the purpose of this image? ie to advertise what exactly?  Please state the obvious
PRACTICAL RESPONSE

       Work in the style of these  two practitioners with your photographs and produce  6 responses in all ( 3 for each).

Please note, I have added some practitioners to the orginal brief on Moodle,  follow the tasks on the blog, I will modify the  brief on Moodle so it is accurate.  

Paul Rand IBM Logo 1962



Saul Bass Movie Poster 1955










Milton Glaser


Alvin Lustig


Eddie Opara


Why Not Associates


Why Not Associates Bookcover




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