ALPHASEMBLE PROJECT AND EVALUATION

Your evaluation should be written as a flowing piece of text of between 600- 800 words, word processed and ideally should integrate images of your work (especially your 3D outcomes).  


• Describe how you started the project, talk about how you selected typefaces and how you went about your initial letter overlay drawings.
• Identify things in your 2D work that went well, what elements did you carry forwards from your first studies in colour and print work.
• Which Artists and Designers did you research at this stage of the project? Did you find their work influenced or informed your own studio practice, how?
• Did you find the move into 3D an easy one to make? What elements from your 2D studies transferred into your 3D relief work?
• How did you find the practicalities of working in 3D? What techniques did you employ (e.g. cutting, scoring, glue, interlocking)? Describe any problems you encountered and how you dealt with them.
• Are you happy with your relief work, which elements of it do you regard as particularly successful?
• Which Sculptors did you look at? Did you find their work interesting, why? Did it inform your own work in any way?
• What additional challenges did your fully 3D sculptural piece present? Talk about how you addressed sculptural concerns such as points of balance, visual weight and rhythm and creating interest from all angles.
• Were there any different materials or techniques used that you didn’t use in your relief piece (e.g. constructing volumes, use of wire). Did you find the progression from relief to a fully 3D piece an easy one to make?
• Are you pleased with your 3D outcome? Identify strengths and weaknesses of this piece.
• Describe how you went about recording your work through photography and drawing. What steps did you take to ensure you got good images (e.g. lighting, selection of background, focus on details).
• Overall are you happy with your work and time management in this project? What could you do to be more effective in future?

Glossary: 

weight, scale, repetition, linear, shape, volume, texture, 3 dimensional form, organic form, geometric qualities, volumes and planes, defying gravity, physical tension, stability, rhythm, illusion of space, weight, depth, contrasts of colour, light, negative space, balance, connecting points, emphasis, 
Construction methods - scoring, folding, bending, piercing, boxing, maquettes, prototypes, visual relationship, points of contact, interconnecting areas, dynamic qualities. 


Try to use the above glossary to help describe and make intelligent statement about your process, experimentation, development and outcome.



MINIMUM SUBMISSION REQUIREMENTS

Sketchbook including:

• 2 linear overlay letterform drawings.
• One or more tonal/ graphic mark-making letterform drawings.
• At least 3 colour letterform compositions, these could be coloured ink/bleach. 
• A series of stencil spray paint images 
• Found Alphabet using objects or shapes printed off and stuck in wallet size 
• Research into Jasper Johns’ Letter and Number drawings and paintings. Research should include Background information, your own analysis, good images of Artist’s work and visual response in appropriate media.
• A gold/silver card plate and several prints from it. 
• Inverts on the photocopier
• Minimum 2 images made using Photoshop with George and manipulation of alphabet. 
• A4 colored card raised letter relief and good photos from this, some A4 of best, some smaller. 
• Research on David Carson covering his work, show analysis, bio and examples with at least 1 response. 
• Block letterpress at least 4 strong images
• Research into Frank Stella’s relief sculptures.
• Photographs of all your Relief/3D pieces, include detail shots and shoot from a range of angles, consider lighting carefully and shoot against a clean background in studio.  Mixture of A4/A5.
• At least 3 annotated developmental sketches illustrating your proposals for 3 Dimensional work.
• Research into an abstract sculptor e.g. Richard Deacon, Naum Gabo, David Smith, Eduardo Chillida.
• At least one full page sustained pencil drawing in response to photos of your final piece.
• A word processed project evaluation (see guidance above).

Any additional work (e.g. further colour experiments with your letter compositions, further research) is obviously welcome and will create a favorable impression! 😊

PROJECT DEADLINE:  Monday 11th November 4.15 pm in your rooms please with a clearly named sketchbook with professional finish throughout. 

DESCRIPTORS	FAIL	SATISFACTORY PASS	GOOD PASS	EXCELLENT PASS
	1 Work submitted fails to meet one or more of the assessment criteria and is of a poor standard	2 Work submitted meets all of the assessment criteria and is of a satisfactory standard	3 Work submitted meets all assessment criteria and is of a high standard	4 Work submitted meets all assessment criteria and is of a very high standard
Context	Limited understanding of subject context, lacking clarity in aims and purpose.	Understanding of subject context used appropriately to make judgments, describe aims and clarify purpose.	Good understanding and knowledge of subject context used to make sound judgments, articulate ambitions and clarify purpose.	Comprehensive understanding and knowledge of subject context used to communicate complex concepts, articulate ambitions and clarify purpose.
Research	Little or no evidence presented or information does not relate sufficiently to task.	Sufficient relevant information has been gathered, documented and used in the development of ideas.	Thorough and sustained research and investigation of relevant sources, interpretation and synthesis of information used to inform, support and develop ideas.	Independently identified, thorough and sustained research and investigation of a range of relevant sources, insightful interpretation and synthesis of information used to inform, support and develop ideas.
Problem Solving	Insufficient exploration of alternative ideas and processes. Problems unresolved.	Sufficient exploration of alternative ideas using established approaches to resolve practical and theoretical problems.	Decisive demonstration of initiative in effectively solving problems, adapting to unforeseen practical and theoretical challenges to achieve identified goals.	Decisive demonstration of initiative in effectively solving problems, autonomously implementing creative solutions and adapting to unforeseen practical and theoretical challenges to achieve identified goals.
Planning & Production	Ineffective planning and little or no evaluation against aims. Task or tasks are incomplete.	Evidence of effective planning and evaluation against aims that have contributed to a satisfactory completion of the task or tasks.	Coherent and reasoned planning, subject engagement and commitment.  Realistic evaluation against aims and efficient production against timescales.	Detailed and coherent self-directed planning and negotiation, subject engagement and commitment. Continuous evaluation against aims and efficient production against timescales.
Practical Skills	Limited range of processes demonstrated, judgement and execution of techniques is poor.	Adequate range of processes, skills and knowledge demonstrated. Competent execution and application of techniques used to develop ideas.	Consistent and appropriate processes, skills and knowledge applied to extend enquiry and develop creative solutions.	In depth understanding and aesthetic awareness, imaginative and flexible processes, skills and knowledge applied in extensive enquiry to develop creative solutions.
Evaluation & Reflection	Insufficient evidence of ongoing evaluation, lack of or only basic analysis and little or no justification for ideas.	Clearly communicated evidence of valid evaluation and realistic analysis independently used to inform and develop ideas.	Effective communication of analysis and interpretation, independent synthesis of information and application of reasoned decision making to inform development of ideas.	Accomplished and professional communication of perceptive analysis and interpretation, demonstrating clarity and sophistication in thinking and maturity in decision making to progress ideas.
Presentation	Ineffective communication and presentation of ideas. Lack of clarity in structure, selection and organisation.	Competent communication and sufficient clarity and consistency in presentation of ideas appropriate to the intended audience.	Confident selection, organisation and communication of ideas. Consistent approach to presentation demonstrating a good understanding of conventions and standards.	Confident selection, organisation and communication of ideas. Demonstrating autonomy, personal style and an ambitious use of available resources to communicate ideas effectively to an intended audience.