In terms of imagery you should be
in the middle of producing:
•
One sustained painterly piece.
•
Monoprints and gold card prints.
•
Mixed media collages – acetate collage and
one other.
GRAPHIC
DESIGNER RESEARCH
Before you start work on your own leaflet
layouts you need to build your awareness of existing graphic design, you need
to research 2 graphic designers - one
historical and one contemporary.
HISTORICAL
DESIGNERS:
 |
| Paul Rand |
 |
| Alvin Lustig |
 |
| Saul Bass |
 |
| Milton Glaser |
CONTEMPORARY
DESIGNERS:
 |
| Eddie Opara |
 |
| Stefan Sagmeister |
 |
| Neasden Control Centre |
 |
| Why Not? Associates |
•
Pick one piece of
work from each and review how they communicate their ideas.
•
Briefly summarise
their background, What are they best known for?
•
Who have they
worked for and how do they use imagery to communicate a message?
•
How do they use
Logos or posters to sum up and advertise a company?
•
What visual
language do they use to create an aesthetic language i.e. silhouettes, overlaid
imagery, geometric forms, negative space etc.
•
What is the
purpose of this image? i.e. To advertise what exactly? Please DO state the obvious!
PRACTICAL RESPONSE
•
Work in the style
of these with your photographs and produce 4 responses in all.
•
Select 4 apt
slogans to work with to relate to your life cycle and begin experimenting with
techniques to enrich your work.
•
Develop a series
of experimental positive or negative slogans to accompany your images for the
leaflet.
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