BTEC
Extended Diploma in Art and Design
1st
Year Project Brief
“It’s
Illustration Dahling!”
|
James Carver-Grenside - Matilda |
Specialism:
Photography & Illustration
This Project offers the opportunity to
generate evidence towards the following Units:
Visual
Recording in Art and Design
Materials,
Techniques and Processes in Art and Design
Communication
through Art and Design
Contextual
Influences in Art and Design
Photographic
Media, Techniques and Technology
Studio
Photography
Location
Photography
Mixed Media
Image Making
Narrative
Image Making
TIME: 8
Weeks
ASSIGNMENT OUTLINE:
In this project you will be responding to a
piece of narrative text (selected from the works of Roald Dahl), initially
through photography, which will give you the imagery to develop towards making
illustrations in a range of media.
The final objective is to produce a 1m x 1m
presentation board of your illustrations. Your final images could depict a
sequence of events or you may wish to select and portray several different
scenes from the same book.
WEEK ONE: Research
and Storyboards
In the first week of the project you will
need to select and familiarise yourself with a book by Roald Dahl, many of you
will know these stories well, but refreshing your memory through some reading will help you to visualise
characters and scenes more effectively.
A full list of Roald Dahl’s work can be found
online at www.roalddahl.com but here
are a few you may want to consider:
Charlie
and the Chocolate Factory, Fantastic Mr. Fox, George’s Marvellous Medicine,
James and the Giant Peach, Matilda, The BFG, The Twits, The Witches, The Magic
Finger.
As soon as you have selected your text you
need to start shortlisting scenes that interest you in terms of developing
photographic and illustrational work. Choose at least 3 separate scenes. Now
you need to deconstruct these scenes …what do they include in terms of
characters? Props? Costume? Location? Make Up?
You need to consider all these things
carefully as you will be need to be resourceful and prepared in order to get as
good a photoshoot as possible. To help you prepare for this you need to
complete several pages of storyboarding for your shoot.
|
Simple Storyboard |
Use your storyboards to work out shot
composition, use of props and location, camera angles and lighting. A good
storyboard usually combines visuals with thoughtful annotation. Find some good
examples of these online and include them in your sketchbook with some analysis
on why they work well.
Remember a storyboard should be a functional
tool that helps you resolve potential problems and prepare effectively, if it
also includes strong drawing and good layout that is a real bonus. You may also
find making some lists of props, models, costume, make up and locations
required is helpful to your planning. Think ahead, if you need to book studio
time then do this in advance (use photography if possible, otherwise a small
space exists within the Art department).
This week you should also look at how others
have responded the work of Roald Dahl, this will involve collecting imagery
and analysing Quentin Blake’s original
illustrations and 2 films that interpret Roald Dahl's stories such as Tim Burton's Charlie and the Chocolate Factory
and Wes Anderson's Fantastic Mr. Fox. You should also find and analyse 2 existing storyboards, try looking at Josh Sheppard's work at
www.thestoryboardartist.com
WEEK 2: Photography
This week you need to carry out your photoshoot(s).
Remember the imagery generated from this shoot will be sustaining your work for
the next 6 weeks. If you get fantastic photos you are already a huge step down
the road towards a successful project, poor or limited imagery will make the
next 6 weeks a real struggle.
Consider every aspect of your photos and be
resourceful. If you have ambitious ideas about location shoots make every
effort to carry them out, if you need time away from the college campus to do
this, then this can be arranged, but staff must know of your plans in advance.
Use your storyboards for inspiration and
direct your models to get the shots you need, don’t forget that dramatic lighting
and camera angles can help create powerful imagery.
Take lots of photos and print off contact
sheets for your sketchbook. Select your favourite 12 images to start your
illustrations from and print these out at A5 or A4. You may need to tweak your
selected images with Photoshop to ensure you have optimum colour, definition
and contrast.
Alongside your photography you need to
research at least 2 photographers who explore narrative or fantastical themes
through their work. Some good examples of this are James Carver-Grenside, Ruven Afanador, Viona Ielegems and
Annie Liebovitz.
WEEK 3 and 4: Drawing
Through weeks 3 and 4 we will be
concentrating on making a range of good drawings from your photographic source
imagery. We want to see you
explore drawing more thoroughly than you have done before: sustained studies,
quick sketches and experimentation with a range of media.
Research 2 Artists/Illustrators whose work is
focussed on strong drawing technique for example David Foldvari, Esra Roise, Hope Gangloff, William Kentridge.
WEEK 5 and 6: Printmaking and Mixed Media Experimentation
Some time will be focussed on producing
strong monoprints and relief (gold card) prints from your photos. We will then
use the work you have generated to this point in the project to experiment with
a mixed media approach. Use the photocopier, drawn elements, text, image
transfer, photomontage, collage, printmaking, paint, acetates, photoshop etc.
to come up with some inventive responses.
Research the work of at least 2 of the
following illustrators to gain ideas for ways of applying a mixed media
approach Eduardo Recife, Martin O’Neill,
Tim Marrs, Dave McKean, Nazario Graziano, Mario Wagner, Eva Han, Tez Humphreys.
WEEK 7 and 8: Selection, Presentation and Evaluation.
In the final weeks of the project you will
select, scan and print your best work from the preceding weeks then compose
these images onto a 1m x 1m board. You may want to enhance the presentation of
your images by adding interactive elements to your board, cut throughs, raised
sections, moving parts, lights, sound, real objects etc.
Be inventive, resourceful and ambitious. You
may find some images need to be reworked through PhotoShop so that they
interact together effectively. Other images might require further hands on work
to give them some tactile qualities and avoid a board made up of flat computer
print outs.
You should complete your project with a
word-processed evaluation of 600 – 800 words (further guidance for this will be
given out).
MINIMUM SUBMISSION REQUIREMENTS:
A full detailed list will be given towards the
conclusion of the project, but the following will all be required:
1 (or more) Sketchbooks with all the relevant research,
storyboards, photography, drawing, printmaking and mixed media work.
A 1m x 1m Presentation board showcasing your best work from
the project effectively.
A word-processed Evaluation of 600-800 words.
REFERENCES: See the text in the brief. Use the internet, use the library, use your
imaginations!